IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v34y2008i6p739-753.html
   My bibliography  Save this article

Conflict and Compromise: Drama in Marketplace Evolution

Author

Listed:
  • Markus Giesler

Abstract

How do markets change? Findings from a 7-year longitudinal processual investigation of consumer performances in the war on music downloading suggest that markets in the cultural creative sphere (those organizing the exchange of intellectual goods such as music, movies, software, and the written word) evolve through stages of perpetual structural instability. Each stage addresses an enduring cultural tension between countervailing utilitarian and possessive ideals. Grounded in anthropology and consumer behavior, I illustrate this historical dynamic through the process of marketplace drama, a fourfold sequence of performed conflict among opposing groups of consumers and producers. Implications for theorizing on market system dynamics and the consumption of performance are offered. (c) 2007 by JOURNAL OF CONSUMER RESEARCH, Inc..

Suggested Citation

  • Markus Giesler, 2008. "Conflict and Compromise: Drama in Marketplace Evolution," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(6), pages 739-753, August.
    • Handle: RePEc:oup:jconrs:v:34:y:2008:i:6:p:739-753
    DOI: 10.1086/522098
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/522098
    File Function: link to full text
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1086/522098?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:34:y:2008:i:6:p:739-753. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.