Le test de produits en ligne: substitut ou complément à la présence du vendeur en magasin ?
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References listed on IDEAS
- Chen, Ying-Hueih & Hsu, I-Chieh & Lin, Chia-Chen, 2010. "Website attributes that increase consumer purchase intention: A conjoint analysis," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1007-1014, September.
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KeywordsProduct testing; virtual tests; hedonic service; informational service; cross canal.; multicanal; Tests produits; tests virtuels; service hédonique; service informationnel; multicanal.;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2014-04-18 (All new papers)
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