IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-00950569.html
   My bibliography  Save this paper

Comment gérer des expériences extraordinaires ? Analyse et recommandations à partir d'une immersion dans les parcs à thème

Author

Listed:
  • Blandine Anteblian

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

  • Laurence Graillot

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

  • Rémi Mencarelli

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

Abstract

The designers and managers of amusement parks seek above all to encourage the visitor's immersion in the heart of an extraordinary experience. Yet access to this type of experience is not systematic and the visitor's immersion does not seem permanent. The aim of this paper is to deepen understanding of the park experience. The analysis of 41 introspective diaries of visitors to amusement parks identifes states of immersion but also other states submersion, emersion, reject). On a managerial plan, this approach offers understanding keys to theme park managers on experiences related to this offer.

Suggested Citation

  • Blandine Anteblian & Laurence Graillot & Rémi Mencarelli, 2011. "Comment gérer des expériences extraordinaires ? Analyse et recommandations à partir d'une immersion dans les parcs à thème," Post-Print hal-00950569, HAL.
    • Handle: RePEc:hal:journl:hal-00950569
    Note: View the original document on HAL open archive server: https://hal.science/hal-00950569
    as

    Download full text from publisher

    File URL: https://hal.science/hal-00950569/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Wallendorf, Melanie & Brucks, Merrie, 1993. "Introspection in Consumer Research: Implementation and Implications," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 339-359, December.
    2. R. Ladwein & M. Ouvry, 2007. "Entre recherche et production d'expérience dans les environnements commerçants : l'expérience vécue," Post-Print hal-00199096, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pilar Rojas Gaviria, 2012. "Three essays on how sharing and consuming support home place reconnection in contemporary liquid times," ULB Institutional Repository 2013/209597, ULB -- Universite Libre de Bruxelles.
    2. Patterson, Anthony, 2012. "Social-networkers of the world, unite and take over: A meta-introspective perspective on the Facebook brand," Journal of Business Research, Elsevier, vol. 65(4), pages 527-534.
    3. Wohlfeil, Markus & Whelan, Susan, 2012. "“Saved!” by Jena Malone: An introspective study of a consumer's fan relationship with a film actress," Journal of Business Research, Elsevier, vol. 65(4), pages 511-519.
    4. Ekpo, Akon E. & Riley, Breagin K. & Thomas, Kevin D. & Yvaire, Zachary & Henderson Gerri, Geraldine Rosa & Muñoz, Isaac I., 2015. "As worlds collide: The role of marketing management in customer-to-customer interactions," Journal of Business Research, Elsevier, vol. 68(1), pages 119-126.
    5. Benjamin Sovacool, 2012. "Perceptions of climate change risks and resilient island planning in the Maldives," Mitigation and Adaptation Strategies for Global Change, Springer, vol. 17(7), pages 731-752, October.
    6. Rola Hussant-Zébian & Shérazade Gatfaoui, 2015. "Expériences voulues et expériences vécues dans les centres commerciaux : le cas du Val d'Europe," Post-Print hal-01133663, HAL.
    7. Takhar-Lail, Amandeep & Chitakunye, Pepukayi, 2015. "Reflexive introspection: Methodological insights from four ethnographic studies," Journal of Business Research, Elsevier, vol. 68(11), pages 2383-2394.
    8. Rémi Mencarelli & Damien Chaney & Mathilde Pulh, 2020. "Consumers' brand heritage experience: between acceptance and resistance," Post-Print hal-02380341, HAL.
    9. Mathilde Pulh & Rémi Mencarelli & Damien Chaney, 2019. "The consequences of the heritage experience in brand museums on the consumer–brand relationship," Post-Print halshs-02142424, HAL.
    10. Seo, Yuri & Buchanan-Oliver, Margo, 2019. "Constructing a typology of luxury brand consumption practices," Journal of Business Research, Elsevier, vol. 99(C), pages 414-421.
    11. Krafft, Manfred & Goetz, Oliver & Mantrala, Murali & Sotgiu, Francesca & Tillmanns, Sebastian, 2015. "The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions," Journal of Retailing, Elsevier, vol. 91(4), pages 569-585.
    12. Olsen, Barbara, 2012. "Reflexive introspection on sharing gifts and shaping stories," Journal of Business Research, Elsevier, vol. 65(4), pages 467-474.
    13. Damien Chaney & Renaud Lunardo & Rémi Mencarelli, 2018. "Consumption experience: past, present and future," Post-Print hal-01951670, HAL.
    14. Earl, Peter E., 2001. "Simon's travel theorem and the demand for live music," Journal of Economic Psychology, Elsevier, vol. 22(3), pages 335-358, June.
    15. Nabil Ghantous, 2015. "Re-examining encounter intensity's conceptualisation, measurement and role," The Service Industries Journal, Taylor & Francis Journals, vol. 35(5), pages 237-254, March.
    16. Hart, Andrew & Kerrigan, Finola & vom Lehn, Dirk, 2016. "Experiencing film: Subjective personal introspection and popular film consumption," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 375-391.
    17. Roberts, Seth, 2012. "The reception of my self-experimentation," Journal of Business Research, Elsevier, vol. 65(7), pages 1060-1066.
    18. Zeynep Arsel & Darren DahlEditor & Eileen FischerEditor & Gita JoharEditor & Vicki MorwitzEditor, 2017. "Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 939-948.
    19. Cerio, Eva & Debenedetti, Alain, 2021. "“Should I give it away or sell it?” A strategic perspective on consumers’ redistribution of their unused objects," Journal of Business Research, Elsevier, vol. 135(C), pages 581-591.
    20. Holbrook, Morris B., 2005. "Customer value and autoethnography: subjective personal introspection and the meanings of a photograph collection," Journal of Business Research, Elsevier, vol. 58(1), pages 45-61, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-00950569. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.