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“Saved!” by Jena Malone: An introspective study of a consumer's fan relationship with a film actress

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  • Wohlfeil, Markus
  • Whelan, Susan

Abstract

While consumers have always been fascinated by the works and private lives of celebrities, some consumers experience a significantly more intensive level of admiration for a particular celebrity and, subsequently, become what are commonly known as fans. However, scant attention has been paid to how the relationship between fans and celebrities expresses itself in everyday consumer behavior. Thus, in order to explore celebrity fandom as a holistic lived experience from a fan's insider perspective, the lead author uses subjective personal introspection to provide insights into his private fan relationship with the actress Jena Malone. Drawing on narrative transportation theory, the study finds that a consumer's fan experiences may derive from one's personal engagement with the celebrity's artistic work and public persona. The latter is essentially the consumer's private intertextual reading of what s/he perceives to be relevant and ‘reliable’ media texts, which can result in a feeling of ‘knowing’ the celebrity like a personal friend — or even of ‘love’.

Suggested Citation

  • Wohlfeil, Markus & Whelan, Susan, 2012. "“Saved!” by Jena Malone: An introspective study of a consumer's fan relationship with a film actress," Journal of Business Research, Elsevier, vol. 65(4), pages 511-519.
    • Handle: RePEc:eee:jbrese:v:65:y:2012:i:4:p:511-519
    DOI: 10.1016/j.jbusres.2011.02.030
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    References listed on IDEAS

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    1. Jennifer J. Argo & Rui (Juliet) Zhu & Darren W. Dahl, 2008. "Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(5), pages 614-623, August.
    2. Holbrook, Morris B., 2005. "Customer value and autoethnography: subjective personal introspection and the meanings of a photograph collection," Journal of Business Research, Elsevier, vol. 58(1), pages 45-61, January.
    3. Wallendorf, Melanie & Brucks, Merrie, 1993. "Introspection in Consumer Research: Implementation and Implications," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 339-359, December.
    4. McCracken, Grant, 1989. "Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 310-321, December.
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    Cited by:

    1. Yuan, Chun Lin & Kim, Juran & Kim, Sang Jin, 2016. "Parasocial relationship effects on customer equity in the social media context," Journal of Business Research, Elsevier, vol. 69(9), pages 3795-3803.
    2. Davis, Robert & McGinnis, Lee Phillip, 2016. "Conceptualizing excessive fan consumption behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 252-262.
    3. Takhar-Lail, Amandeep & Chitakunye, Pepukayi, 2015. "Reflexive introspection: Methodological insights from four ethnographic studies," Journal of Business Research, Elsevier, vol. 68(11), pages 2383-2394.
    4. Meng, Lu (Monroe) & Duan, Shen & Zhao, Yijun & Lü, Kevin & Chen, Siyun, 2021. "The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    5. Carlson, Brad D. & Donavan, D. Todd & Deitz, George D. & Bauer, Brittney C. & Lala, Vishal, 2020. "A customer-focused approach to improve celebrity endorser effectiveness," Journal of Business Research, Elsevier, vol. 109(C), pages 221-235.
    6. Osorio, Maria Lucila & Centeno, Edgar & Cambra-Fierro, Jesus, 2023. "An empirical examination of human brand authenticity as a driver of brand love," Journal of Business Research, Elsevier, vol. 165(C).
    7. Hart, Andrew & Kerrigan, Finola & vom Lehn, Dirk, 2016. "Experiencing film: Subjective personal introspection and popular film consumption," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 375-391.

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