“Saved!” by Jena Malone: An introspective study of a consumer's fan relationship with a film actress
While consumers have always been fascinated by the works and private lives of celebrities, some consumers experience a significantly more intensive level of admiration for a particular celebrity and, subsequently, become what are commonly known as fans. However, scant attention has been paid to how the relationship between fans and celebrities expresses itself in everyday consumer behavior. Thus, in order to explore celebrity fandom as a holistic lived experience from a fan's insider perspective, the lead author uses subjective personal introspection to provide insights into his private fan relationship with the actress Jena Malone. Drawing on narrative transportation theory, the study finds that a consumer's fan experiences may derive from one's personal engagement with the celebrity's artistic work and public persona. The latter is essentially the consumer's private intertextual reading of what s/he perceives to be relevant and ‘reliable’ media texts, which can result in a feeling of ‘knowing’ the celebrity like a personal friend — or even of ‘love’.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Wallendorf, Melanie & Brucks, Merrie, 1993. " Introspection in Consumer Research: Implementation and Implications," Journal of Consumer Research, Oxford University Press, vol. 20(3), pages 339-359, December.
- McCracken, Grant, 1989. " Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process," Journal of Consumer Research, Oxford University Press, vol. 16(3), pages 310-321, December.
- Holbrook, Morris B., 2005. "Customer value and autoethnography: subjective personal introspection and the meanings of a photograph collection," Journal of Business Research, Elsevier, vol. 58(1), pages 45-61, January.
When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:65:y:2012:i:4:p:511-519. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.