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The Link Between Non Technological Innovations And Technological Innovation

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  • Thuc Uyen Nguyen-Thi

    () (CEPS/INSTEAD - Centre d'Etudes de Populations, de Pauvreté et de Politiques Socio-Economiques / International Networks for Studies in Technology, Environment, Alternatives, Development - Centre d'Etudes de Populations, de Pauvreté et de Politiques Socio-Economiques / International Networks for Studies in Technology, Environment, Alternatives, Development)

  • Caroline Mothe

    () (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

Abstract

Purpose This paper aims to provide evidence of the major role of non-technological activities in the innovation process. It highlights the effects of marketing and organizational innovation strategies on technological innovation performance. Design/methodology/approach The article tests theoretical hypotheses on a sample of 555 firms of the 4th Community Innovation Survey (CIS 4) in 2006 in Luxembourg. Data are analyzed through a generalizedTobit model. Findings In the present study, evidence is found to support the impact of innovation in the marketing and organization fields on a firm's capacity to innovate, but not on the innovative performance. The paper also statistically shows that the effects of non-technological innovation differ depending on the phase of the innovation process. Research limitations/implications The causal link and the question of time frame between the various innovations could be further investigated, especially through longitudinal studies. Further research should also focus on the differences between large versus small firms, and service versus industrial firms. Practical implications The effects of non-technological innovation are not the same according to whether the firm is in the first step of the innovation process (i.e. being innovative), or in a later step (i.e. innovative performance). Managers should be aware of these various effects in order to efficiently adopt non-technological innovation strategies. Originality/value Few works have taken into account the role of other innovative strategies such as marketing and organization. At our knowledge, this is the first study based on recent CIS data that looks at the interrelations between different types of innovation.

Suggested Citation

  • Thuc Uyen Nguyen-Thi & Caroline Mothe, 2010. "The Link Between Non Technological Innovations And Technological Innovation," Post-Print hal-00920069, HAL.
  • Handle: RePEc:hal:journl:hal-00920069
    Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00920069
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    References listed on IDEAS

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    Cited by:

    1. repec:spr:rvmgts:v:12:y:2018:i:3:d:10.1007_s11846-017-0229-0 is not listed on IDEAS
    2. Christian Le Bas & Caroline Mothe & Thuc Uyen Nguyen-Thi, 2011. "Technological innovation persistence : Literature survey and exploration of the role of organizational innovation," Working Papers 1132, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.
    3. Naciba Haned & Caroline Mothe & Thuc Uyen Nguyen-Thi, 2014. "Firm persistence in technological innovation: the relevance of organizational innovation," Post-Print halshs-01496526, HAL.
    4. HANED Naciba & LE BAS Christian & MOTHE Caroline & NGUYEN Thi Thuc Uyen, 2012. "Firm technological innovation persistence: Organizational innovation matters," LISER Working Paper Series 2012-27, LISER.
    5. Hervas-Oliver, Jose-Luis & Sempere-Ripoll, Francisca & Boronat-Moll, Carles, 2012. "Process innovation objectives and management complementarities: patterns, drivers, co-adoption and performance effects," MERIT Working Papers 051, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    6. Naciba Haned & Caroline Mothe & Thuc Uyen Nguyen-Thi, 2014. "Firm persistence in technological innovation: the relevance of organizational innovation," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 23(5-6), pages 490-516, September.
    7. repec:eee:jbrese:v:91:y:2018:i:c:p:233-247 is not listed on IDEAS
    8. Małgorzata Stefania Lewandowska, 2014. "Innowacje otwarte polskich przedsiębiorstw," Gospodarka Narodowa, Warsaw School of Economics, issue 2, pages 53-80.
    9. Lewandowska, Małgorzata Stefania & Szymura-Tyc, Maja & Gołębiowski, Tomasz, 2016. "Innovation complementarity, cooperation partners, and new product export: Evidence from Poland," Journal of Business Research, Elsevier, vol. 69(9), pages 3673-3681.
    10. Szalavetz, Andrea, 2012. "Az immateriális beruházások és a nem közvetlenül a termelésben foglalkoztatottak szerepe a gazdasági felzárkózásban
      [The role intangible investments and non-production workers play in economic catc
      ," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(11), pages 1187-1206.
    11. Christian Le Bas & Caroline Mothe & Thuc Uyen Nguyen-Thi, 2015. "The differentiated impacts of organizational innovation practices on technological innovation persistence," Post-Print hal-01301433, HAL.
    12. Ljiljana Božić & Pierre Mohnen, 2016. "Determinants of Innovation in Croatian SMEs – Comparison of Service and Manufacturing Firms," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 28(1), pages 7-27.
    13. repec:ags:ijofsd:258158 is not listed on IDEAS
    14. Wei JIANG, 2016. "Systemic Research on the Green Development in Western China: A Non-Technological Innovation Perspective," Chinese Journal of Urban and Environmental Studies (CJUES), World Scientific Publishing Co. Pte. Ltd., vol. 4(02), pages 1-25, June.
    15. Christian Le Bas & Caroline Mothe & Thuc Uyen Nguyen-Thi, 2015. "The differentiated impacts of organizational innovation practices on technological innovation persistence," Post-Print halshs-01497289, HAL.
    16. Naciba Haned & Christian Le Bas & Caroline Mothe & Uyen Nguyen, 2012. "Firm technological innovation persistence: Organizational innovation matters," Working Papers 1218, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.
    17. repec:sgh:gosnar:y:2017:i:1:p:95-117 is not listed on IDEAS
    18. Ciliberti, Stefano & Carraresi, Laura & Bröring, Stefanie, 2017. "What Drives Marketing and Organizational Innovation in the Food Industry? A Comparison between Italy and Germany," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276906, International European Forum on System Dynamics and Innovation in Food Networks.
    19. Geldes, Cristian & Felzensztein, Christian & Turkina, Ekaterina & Durand, Aurélia, 2015. "How does proximity affect interfirm marketing cooperation? A study of an agribusiness cluster," Journal of Business Research, Elsevier, vol. 68(2), pages 263-272.
    20. Pino, Cesar & Felzensztein, Christian & Zwerg-Villegas, Anne Marie & Arias-Bolzmann, Leopoldo, 2016. "Non-technological innovations: Market performance of exporting firms in South America," Journal of Business Research, Elsevier, vol. 69(10), pages 4385-4393.
    21. repec:bec:imsber:v:9:y:2017:i:1:p:131-155 is not listed on IDEAS

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