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New Product development in a platform-driven organization : Towards platform lifecycle management

Author

Listed:
  • Sylvain Lenfle

    (CRG - Centre de recherche en gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique)

  • Sihem Ben Mahmoud-Jouini

    (CRG - Centre de recherche en gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique)

  • Caroline Derousseaux

    (CRG - Centre de recherche en gestion - X - École polytechnique - CNRS - Centre National de la Recherche Scientifique)

Abstract

Platform product development is now widely used to tackle the cost-variety dilemma. In this work, we questioned the planning hypothesis underlying most of the research on platform design. Using an inductive methodology, we analyzed the first phase of a product development belonging to the second generation of a product based on an existing platform. This led to three results. We pointed out the existence of platform design principles. We also brought up how a design based on an existing platform modifies the traditional V-model, which structures the design process organization. Eventually we outlined the question of the platform renewal and its impact on platform's architecture and flexibility.

Suggested Citation

  • Sylvain Lenfle & Sihem Ben Mahmoud-Jouini & Caroline Derousseaux, 2007. "New Product development in a platform-driven organization : Towards platform lifecycle management," Post-Print hal-00263329, HAL.
    • Handle: RePEc:hal:journl:hal-00263329
    Note: View the original document on HAL open archive server: https://hal.science/hal-00263329
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    References listed on IDEAS

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