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The Implementation of Creating Shared Value (CSV) in Asia: A Sustainable Global Business Strategy

Author

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  • Sharmin Taskin

    (College of Business Administration, International University of Business Agriculture and Technology (IUBAT), Dhaka, Bangladesh Author-2-Name: Youji Kohda Author-2-Workplace-Name: School of Knowledge Science, Japan Advanced Institute of Science and Technology (JAIST), Ishikawa, Japan Author-3-Name: Author-3-Workplace-Name: Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

" Objective - Businesses engage in corporate social responsibility despite the challenges of balancing social welfare and commercial objectives. While companies often prioritize financial performance, social responsibility is essential for long-term success. The concept of creating shared value (CSV), has emerged as a framework that seeks to align business success with positive social impact. The goal of contemporary companies is sustainable development, achieved by generating shared value that enhances social outcomes while strengthening profitability and competitiveness. Shared value creation is therefore critical to advancing sustainable development without undermining profitability. This has led to the emergence of a new business strategy that considers community and societal needs for effective corporate competitiveness, such as creating shared value. Methodology/Technique - To examine the use of CSV, this study assesses the shared value-creation practices of businesses across seven Asian nations: Japan, Korea, China, Hong Kong, Pakistan, India, and Bangladesh. The review process involves identifying objectives, critically evaluating existing literature, synthesizing key findings, and developing a theoretical framework. Findings and Novelty - It is anticipated that CSV is not consistently adopted; instead, it is often driven by self-interest, government influence, or treated as a rhetorical ""buzzword"" in the selected Asian countries. The study recommends developing a sustainable framework oriented toward CSV as a strategic approach for businesses in Asia. Type of Paper - Review"

Suggested Citation

  • Sharmin Taskin, 2025. "The Implementation of Creating Shared Value (CSV) in Asia: A Sustainable Global Business Strategy," GATR Journals gjbssr669, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:gjbssr669
    DOI: https://doi.org/10.35609/gjbssr.2025.13.4(2)
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    References listed on IDEAS

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    1. Font, Xavier & Guix, Mireia & Bonilla-Priego, Ma Jesús, 2016. "Corporate social responsibility in cruising: Using materiality analysis to create shared value," Tourism Management, Elsevier, vol. 53(C), pages 175-186.
    2. David Ollivier de Leth & Mirjam A. F. Ros-Tonen, 2022. "Creating Shared Value Through an Inclusive Development Lens: A Case Study of a CSV Strategy in Ghana’s Cocoa Sector," Journal of Business Ethics, Springer, vol. 178(2), pages 339-354, June.
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    5. Kwang O. Park, 2020. "How CSV and CSR Affect Organizational Performance: A Productive Behavior Perspective," IJERPH, MDPI, vol. 17(7), pages 1-15, April.
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    11. Sharmin Taskin & Amna Javed & Youji Kohda, 2023. "Creating Shared Value in Banking by Offering Entrepreneurship Education to Female Entrepreneurs," Sustainability, MDPI, vol. 15(19), pages 1-15, October.
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    JEL classification:

    • F1 - International Economics - - Trade
    • F2 - International Economics - - International Factor Movements and International Business

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