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Creating Shared Value in Banking by Offering Entrepreneurship Education to Female Entrepreneurs

Author

Listed:
  • Sharmin Taskin

    (Japan Advanced Institute of Science and Technology, School of Knowledge Science, Ishikawa 923-1292, Japan)

  • Amna Javed

    (Japan Advanced Institute of Science and Technology, School of Knowledge Science, Ishikawa 923-1292, Japan)

  • Youji Kohda

    (Japan Advanced Institute of Science and Technology, School of Knowledge Science, Ishikawa 923-1292, Japan)

Abstract

Apart from less entrepreneur-friendly banking services, a lack of entrepreneurial qualities in entrepreneurs makes entrepreneurship challenging. As a result, banking experiences difficulties in accessing entrepreneurs as customers. Creating shared value (CSV) is a model for business that overcomes these socioeconomic challenges by converting social issues into three pillars: reconceiving markets and products, redefining value chains, and developing local clusters. Banking has a conservative business model in which it is difficult to simultaneously achieve the above three pillars of CSV for the three dimensions of banking, i.e., client prosperity, regional economic growth, and solutions to financial problems. This study investigated the key to the simultaneous achievement of the three pillars of CSV by aligning social issues with the value chain. We conducted a qualitative case study of City Alo in Bangladesh, a female-centered banking segment of City Bank, that offers a university-collaborated entrepreneurship education course as well as small and medium enterprise banking products to female entrepreneurs. The findings indicate that in CSV of banking, entrepreneurs are the source of economic growth and entrepreneurship education promotes client prosperity. Therefore, entrepreneurs overcome entrepreneurship barriers to achieve success in their field and the bank becomes more active by accessing many entrepreneurs as customers.

Suggested Citation

  • Sharmin Taskin & Amna Javed & Youji Kohda, 2023. "Creating Shared Value in Banking by Offering Entrepreneurship Education to Female Entrepreneurs," Sustainability, MDPI, vol. 15(19), pages 1-15, October.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:19:p:14475-:d:1253549
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    References listed on IDEAS

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    1. David Ollivier de Leth & Mirjam A. F. Ros-Tonen, 2022. "Creating Shared Value Through an Inclusive Development Lens: A Case Study of a CSV Strategy in Ghana’s Cocoa Sector," Journal of Business Ethics, Springer, vol. 178(2), pages 339-354, June.
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    Cited by:

    1. Sharmin Taskin, 2025. "The Implementation of Creating Shared Value (CSV) in Asia: A Sustainable Global Business Strategy," GATR Journals gjbssr669, Global Academy of Training and Research (GATR) Enterprise.

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