Directed Consumer Search
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References listed on IDEAS
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"Advertising for Attention in a Consumer Search Model,"
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- Haan, Marco A. & Moraga-Gonzalez, Jose L., 2009. "Advertising for attention in a consumer search model," IESE Research Papers D/794, IESE Business School.
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This paper has been announced in the following NEP Reports:- NEP-COM-2015-11-01 (Industrial Competition)
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