Partisan mail and voter turnout: Results from randomized field experiments
Political campaigns currently make extensive use of direct mail, particularly in state and local races, yet its effects on voter behavior are not well understood. This essay presents the results of large-scale randomized field experiments conducted in Connecticut and New Jersey during state and municipal elections of 1999. Tens of thousands of registered voters were sent from zero to nine pieces of direct mail. The target populations included party registrants with a strong history of voter participation, independents, and a random subset of registered voters. Our results indicate partisan campaign mail does little to stimulate voter turnout and may even dampen it when the mail is negative in tone.
When requesting a correction, please mention this item's handle: RePEc:feb:natura:00250. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Joe Seidel)
If references are entirely missing, you can add them using this form.