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Cross-Border Alliances and Product Market Competition

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  • TAKECHI Kazutaka

Abstract

Foreign manufacturers have the option of using sales networks of domestic rival firms to save local distribution costs. Such alliances may lead to collusion or create greater distortions because of the additional margins imposed by foreign firms, as shown in the theoretical literature. This paper empirically examines whether these outcomes are realized by alliances using Japanese antibiotics market data, where cross-border alliances are common. Empirical results show that the marginal costs of products supplied through cross-border alliances are lower than those supplied by foreign firms, suggesting that alliances are effective devices to reduce local distribution costs for foreign firms. Furthermore, my test results reveal little evidence of collusion or high markups caused by cross-border alliances.

Suggested Citation

  • TAKECHI Kazutaka, 2010. "Cross-Border Alliances and Product Market Competition," Discussion papers 10054, Research Institute of Economy, Trade and Industry (RIETI).
  • Handle: RePEc:eti:dpaper:10054
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    File URL: https://www.rieti.go.jp/jp/publications/dp/10e054.pdf
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    References listed on IDEAS

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    1. Fauli-Oller, Ramon & Sandonis, Joel, 2002. "Welfare reducing licensing," Games and Economic Behavior, Elsevier, vol. 41(2), pages 192-205, November.
    2. Sofia Berto Villas-Boas, 2007. "Vertical Relationships between Manufacturers and Retailers: Inference with Limited Data," Review of Economic Studies, Oxford University Press, vol. 74(2), pages 625-652.
    3. Macho-Stadler, Ines & Martinez-Giralt, Xavier & David Perez-Castrillo, J., 1996. "The role of information in licensing contract design," Research Policy, Elsevier, vol. 25(1), pages 43-57, January.
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