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Alliances and industry analysis

Author

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  • Garcia-Pont, Carlos

    (IESE Business School)

Abstract

Traditionally alliances have been left at of industry analysis. We have been focusing basically on the economic characteristics determining bargaining power on the relationships between the actors in a value system. The paper proposes a methodology to analyze industries from a very different perspective that incorporates alliances as one of the main drivers of industry structure.

Suggested Citation

  • Garcia-Pont, Carlos, 2006. "Alliances and industry analysis," IESE Research Papers D/649, IESE Business School.
    • Handle: RePEc:ebg:iesewp:d-0649
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    File URL: http://www.iese.edu/research/pdfs/DI-0649-E.pdf
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    References listed on IDEAS

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    Keywords

    Alliances; industry structure; networks;
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