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Estrategia de la empresa en la era de Internet, La

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  • Canals, Jordi

    (IESE Business School)

Abstract

El impacto de las nuevas tecnologías de la información e Internet en el mundo de la empresa ha sido enorme, y el estallido de la burbuja financiera no invalida algunos supuestos de la llamada nueva economía. Este trabajo analiza los efectos diferenciales de Internet en la dirección de empresas, así como su potencial de transformación de un sector. El análisis permite evaluar con mayor precisión las razones por las que la estrategia de muchas empresas de Internet se ha basado en fundamentos muy endebles. Asimismo, se formulan algunos principios de la estrategia empresarial orientados a asegurar la supervivencia a largo plazo de las organizaciones.

Suggested Citation

  • Canals, Jordi, 2003. "Estrategia de la empresa en la era de Internet, La," IESE Research Papers D/490, IESE Business School.
    • Handle: RePEc:ebg:iesewp:d-0490
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    File URL: http://www.iese.edu/research/pdfs/DI-0490.pdf
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    References listed on IDEAS

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    Keywords

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    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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