Brand Proliferation is Useless to Deter Entry
This paper considers an incumbent firm that is faced with a potential entrant in a vertically differentiated market. It demonstrates than an incumbent firm cannot prevent entry through product proliferation because of a commitment problem.
|Date of creation:||1999|
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- repec:oup:restud:v:54:y:1987:i:1:p:37-45 is not listed on IDEAS
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CORE Discussion Papers RP
385, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
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