Corporate Donations to the Arts: Philanthropy or Advertising?
This paper is an attempt to provide evidence on two questions: Why do companies sponsor art events, and where exactly does the money go? We analyse data collected on the revenue structure of cultural institutions in Berlin and Hamburg. This data set not only tells us where the money goes, it also allows us to draw conclusions with respect to donors' motives. We regress sponsorships received on the number of visitors and other independent variables. The results are significantly different from those which one would expect if sponsoring were merely a form of advertising.
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| Length: | 12 p. |
| Date of creation: | 2002 |
| Date of revision: | |
| Handle: | RePEc:diw:diwwpp:dp307 |
| Contact details of provider: | Postal: Mohrenstraße 58, D-10117 Berlin Phone: xx49-30-89789-0 Fax: xx49-30-89789-200 Web page: http://www.diw.de/en Email: More information through EDIRC
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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- John O'Hagan & Denice Harvey, 2000. "Why Do Companies Sponsor Arts Events? Some Evidence and a Proposed Classification," Journal of Cultural Economics, Springer, vol. 24(3), pages 205-224, August.
- Andreoni,J. & Payne,A.A., 2001.
"Government grants to private charities : do they crowd out giving or fundraising?,"
Working papers
19, Wisconsin Madison - Social Systems.
- James Andreoni & A Abigail Payne, 2001. "Government Grants to Private Charities: Do They Crowd-Out Giving or Fundraising?," Public Economics 0111001, EconWPA.
- Koenker,Roger, 2005.
"Quantile Regression,"
Cambridge Books,
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- Koenker,Roger, 2005. "Quantile Regression," Cambridge Books, Cambridge University Press, number 9780521608275, November.
- Mark LeClair & Kelly Gordon, 2000. "Corporate Support for Artistic and Cultural Activities: What Determines the Distribution of Corporate Giving?," Journal of Cultural Economics, Springer, vol. 24(3), pages 225-241, August.
- Abbing, Hans, 2002. "Why Are Artists Poor?," University of Chicago Press Economics Books, University of Chicago Press, edition 1, number 9789053565650, July.
- Sen, Amartya Kumar, 1970. "The Impossibility of a Paretian Liberal," Scholarly Articles 3612779, Harvard University Department of Economics.
- Orace Johnson, 1966. "Corporate Philanthropy: An Analysis of Corporate Contributions," The Journal of Business, University of Chicago Press, vol. 39, pages 489.
- Sen, Amartya, 1970. "The Impossibility of a Paretian Liberal," Journal of Political Economy, University of Chicago Press, vol. 78(1), pages 152-57, Jan.-Feb..
- Gordon Hughes & David Vines., . "Deregulation and the Future of Commercial Television," Hume Papers 12, David Hume Institute.
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