Generation Y And Choice Of Mobile Service Provider: A Study On Their Purchasing Decisions In Choosing A Mobile Service Provider
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References listed on IDEAS
- Beatty, Sharon E & Talpade, Salil, 1994. " Adolescent Influence in Family Decision Making: A Replication with Extension," Journal of Consumer Research, Oxford University Press, vol. 21(2), pages 332-341, September.
- John, Deborah Roedder, 1999. " Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Journal of Consumer Research, Oxford University Press, vol. 26(3), pages 183-213, December.
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KeywordsGeneration Y; Customer loyalty; Influence; Marketing; Consumer behaviour;
- M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
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