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Generation Y And Choice Of Mobile Service Provider: A Study On Their Purchasing Decisions In Choosing A Mobile Service Provider

Author

Listed:
  • Evelyn Toh Bee Hwa Author_Email: toh.evelyn@taylors.edu.my

    (Taylor’s University, Taylor’s Business School)

  • Eva Lim Wei Lee

    (UCSI University)

  • Robin Cheng

    (Taylor’s University, Taylor’s Business School)

Abstract

No abstract is available for this item.

Suggested Citation

  • Evelyn Toh Bee Hwa Author_Email: toh.evelyn@taylors.edu.my & Eva Lim Wei Lee & Robin Cheng, 2011. "Generation Y And Choice Of Mobile Service Provider: A Study On Their Purchasing Decisions In Choosing A Mobile Service Provider," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-226, Conference Master Resources.
  • Handle: RePEc:cms:2icb11:2011-226
    as

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    File URL: http://www.internationalconference.com.my/proceeding/2ndicber2011_proceeding/226-2nd%20ICBER%202011%20PG%201083-1101%20Generation%20Y.pdf
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    References listed on IDEAS

    as
    1. Beatty, Sharon E & Talpade, Salil, 1994. " Adolescent Influence in Family Decision Making: A Replication with Extension," Journal of Consumer Research, Oxford University Press, vol. 21(2), pages 332-341, September.
    2. John, Deborah Roedder, 1999. " Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Journal of Consumer Research, Oxford University Press, vol. 26(3), pages 183-213, December.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Generation Y; Customer loyalty; Influence; Marketing; Consumer behaviour;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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