Generation Y And Choice Of Mobile Service Provider: A Study On Their Purchasing Decisions In Choosing A Mobile Service Provider
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|Date of creation:||Mar 2011|
|Date of revision:|
|Publication status:||Published in 2nd ICBER 2011 Proceeding, March 2011|
|Contact details of provider:|| Web page: http://www.internationalconference.com.my/proceeding.htm|
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- John, Deborah Roedder, 1999. " Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Journal of Consumer Research, University of Chicago Press, vol. 26(3), pages 183-213, December.
- Beatty, Sharon E & Talpade, Salil, 1994. " Adolescent Influence in Family Decision Making: A Replication with Extension," Journal of Consumer Research, University of Chicago Press, vol. 21(2), pages 332-41, September.
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