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Capitalizing on Cultural difference: A Cross-Disciplinary Outlook from Social Psychology to International Business

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  • Katiuscia Vaccarini

    (University of Macerata, Italy)

  • Barbara Pojaghi

    (University of Macerata, Italy)

Abstract

Drawing upon social psychology and international business literature the aim of this paper is to raise international managers and entrepreneurs’ awareness on the opportunity to capitalize on cultural differences and diversity in international business settings. Following our quantitative and qualitative data collection based on managers’ perceptions on cultural differences, we propose and illustrate the sociocognitive value of a group cultural laboratory as a potential “structured business practice” which enables to overcome the failing ethnocentric view in cross-cultural business contexts and leverage inter-individual/collective rather than intra-psychic construction of knowledge. We focus on opportunities rather than distance.

Suggested Citation

  • Katiuscia Vaccarini & Barbara Pojaghi, 2015. "Capitalizing on Cultural difference: A Cross-Disciplinary Outlook from Social Psychology to International Business," Working Papers 1508, c.MET-05 - Centro Interuniversitario di Economia Applicata alle Politiche per L'industria, lo Sviluppo locale e l'Internazionalizzazione, revised Jun 2015.
    • Handle: RePEc:cme:wpaper:1508
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    References listed on IDEAS

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