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Positive reinforcement is just the beginning: Associative learning principles for energy efficiency and climate sustainability

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  • Schneider, Susan M
  • Sanguinetti, Angela

Abstract

A major cause of global climate change, human behavior has long been recognized as an essential part of the solution as well. Behavior change methods in turn rely in part on associative learning principles. Some learning principles, such as positive reinforcement and delay discounting, are already integrated into energy research and interventions. However, others remain underutilized. In this paper, we review selected learning principles, suggesting how they can enhance both our understanding of the behavioral challenges and our effectiveness in addressing them. We seek to interest and involve researchers and practitioners in a variety of energy and sustainability specializations.

Suggested Citation

  • Schneider, Susan M & Sanguinetti, Angela, 2021. "Positive reinforcement is just the beginning: Associative learning principles for energy efficiency and climate sustainability," Institute of Transportation Studies, Working Paper Series qt02n7j1cn, Institute of Transportation Studies, UC Davis.
    • Handle: RePEc:cdl:itsdav:qt02n7j1cn
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    Cited by:

    1. Kacperski, Celina & Ulloa, Roberto & Klingert, Sonja & Kirpes, Benedikt & Kutzner, Florian, 2022. "Impact of incentives for greener battery electric vehicle charging – A field experiment," Energy Policy, Elsevier, vol. 161(C).
    2. Alison Stapleton & Louise McHugh & Maria Karekla, 2022. "How to Effectively Promote Eco-Friendly Behaviors: Insights from Contextual Behavioral Science," Sustainability, MDPI, vol. 14(21), pages 1-14, October.

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