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Differential temporal salience of earning and saving

Author

Listed:
  • Kesong Hu

    (Cornell University
    Cornell University)

  • Eve De Rosa

    (Cornell University
    Cornell University)

  • Adam K. Anderson

    (Cornell University
    Cornell University)

Abstract

People are often characterized as poor savers. Here we examined whether cues associated with earning and saving have differential salience for attention and action. We first modeled earning and saving after positive and negative variants of monetary reinforcement, i.e., gains versus avoiding loss. Despite their equivalent absolute magnitude in a monetary incentive task, colors predicting saving were judged to appear after those that predicted earning in a temporal-order judgment task. This saving posteriority effect also occurred when savings were framed as earnings that come slightly later. Colors predicting savings, whether they acquired either negative or positive value, persisted in their posteriority. An attentional asymmetry away from money-saved relative to money-earned, potentially contributes to decreased everyday salience and future wealth.

Suggested Citation

  • Kesong Hu & Eve De Rosa & Adam K. Anderson, 2018. "Differential temporal salience of earning and saving," Nature Communications, Nature, vol. 9(1), pages 1-10, December.
    • Handle: RePEc:nat:natcom:v:9:y:2018:i:1:d:10.1038_s41467-018-05201-9
    DOI: 10.1038/s41467-018-05201-9
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    Cited by:

    1. Schneider, Susan M & Sanguinetti, Angela, 2021. "Positive reinforcement is just the beginning: Associative learning principles for energy efficiency and climate sustainability," Institute of Transportation Studies, Working Paper Series qt02n7j1cn, Institute of Transportation Studies, UC Davis.
    2. Dominik Bär & Stefan Feuerriegel & Ting Li & Markus Weinmann, 2023. "Message framing to promote solar panels," Nature Communications, Nature, vol. 14(1), pages 1-9, December.

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