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Operant Behavioral Economics

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  • Gordon R. Foxall
  • Gordon R. Foxall

Abstract

The aims of this special issue are to introduce managerial economists to a school of behavioral economics they may not yet have encountered by way of accounts by leading researchers of its basic tenets, methods, and applications. This overview introduces the papers by setting them in the context of the development of operant behavioral economics. Copyright © 2015 John Wiley & Sons, Ltd.

Suggested Citation

  • Gordon R. Foxall & Gordon R. Foxall, 2016. "Operant Behavioral Economics," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 37(4-5), pages 215-223, 06-07.
    • Handle: RePEc:wly:mgtdec:v:37:y:2016:i:4-5:p:215-223
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    Cited by:

    1. Schneider, Susan M & Sanguinetti, Angela, 2021. "Positive reinforcement is just the beginning: Associative learning principles for energy efficiency and climate sustainability," Institute of Transportation Studies, Working Paper Series qt02n7j1cn, Institute of Transportation Studies, UC Davis.
    2. Edwin R. Flores‐Hernández & Carlos R. García‐Alonso & César Hervás‐Martínez, 2022. "Strategic management practices in Central American micro family enterprises: The case of the commercial sector in El Salvador," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(8), pages 3454-3465, December.
    3. Rafael Barreiros Porto & Gordon Robert Foxall, 2022. "The marketing‐finance interface and national well‐being: An operant behavioral economics analysis," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(7), pages 2941-2954, October.

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