Two plus two equals six: an alternative explanation of why so many goods prices end in nine
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References listed on IDEAS
- Basu, Kaushik, 1997. "Why are so many goods priced to end in nine? And why this practice hurts the producers," Economics Letters, Elsevier, vol. 54(1), pages 41-44, January.
- Kaushik Basu, 2006. "Consumer Cognition and Pricing in the Nines in Oligopolistic Markets," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 15(1), pages 125-141, March.
More about this item
KeywordsConsumer rationality; price perception; pricing;
- A10 - General Economics and Teaching - - General Economics - - - General
- D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
- L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2007-08-14 (All new papers)
- NEP-CBA-2007-08-14 (Central Banking)
- NEP-MIC-2007-08-14 (Microeconomics)
- NEP-MKT-2007-08-14 (Marketing)
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