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On the Optimality of Pure Bundling for a Monopolist

Author

Listed:
  • Domenico Menicucci
  • Sjaak Hurkens
  • Doh-Shin Jeon

Abstract

This paper considers a monopolist selling two objects to a single buyer with privately observed valuations. We prove that if each buyer's type has a non-negative virtual valuation for each object, then the optimal price schedule is such that the objects are sold only in a bundle; weaker conditions suffice if valuations are independently and identically distributed. Under somewhat stronger conditions, pure bundling is the optimal sale mechanism among all individually rational and incentive compatible mechanisms.

Suggested Citation

  • Domenico Menicucci & Sjaak Hurkens & Doh-Shin Jeon, 2014. "On the Optimality of Pure Bundling for a Monopolist," Working Papers 771, Barcelona Graduate School of Economics.
  • Handle: RePEc:bge:wpaper:771
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    References listed on IDEAS

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    1. Pavlov Gregory, 2011. "Optimal Mechanism for Selling Two Goods," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 11(1), pages 1-35, February.
    2. Armstrong, Mark, 1996. "Multiproduct Nonlinear Pricing," Econometrica, Econometric Society, vol. 64(1), pages 51-75, January.
    3. Manelli, Alejandro M. & Vincent, Daniel R., 2012. "Multidimensional mechanism design: Revenue maximization and the multiple-good monopoly. A corrigendum," Journal of Economic Theory, Elsevier, vol. 147(6), pages 2492-2493.
    4. John Riley & Richard Zeckhauser, 1983. "Optimal Selling Strategies: When to Haggle, When to Hold Firm," The Quarterly Journal of Economics, Oxford University Press, vol. 98(2), pages 267-289.
    5. Manelli, Alejandro M. & Vincent, Daniel R., 2006. "Bundling as an optimal selling mechanism for a multiple-good monopolist," Journal of Economic Theory, Elsevier, vol. 127(1), pages 1-35, March.
    6. Sergiu Hart & Noam Nisan, 2014. "How Good Are Simple Mechanisms for Selling Multiple Goods?," Discussion Paper Series dp666, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem.
    7. Mark Armstrong, 2000. "Optimal Multi-Object Auctions," Review of Economic Studies, Oxford University Press, vol. 67(3), pages 455-481.
    8. R. Preston McAfee & John McMillan & Michael D. Whinston, 1989. "Multiproduct Monopoly, Commodity Bundling, and Correlation of Values," The Quarterly Journal of Economics, Oxford University Press, vol. 104(2), pages 371-383.
    9. Hart, Sergiu & Reny, Philip J., 2015. "Maximal revenue with multiple goods: nonmonotonicity and other observations," Theoretical Economics, Econometric Society, vol. 10(3), September.
    10. Manelli, Alejandro M. & Vincent, Daniel R., 2007. "Multidimensional mechanism design: Revenue maximization and the multiple-good monopoly," Journal of Economic Theory, Elsevier, vol. 137(1), pages 153-185, November.
    11. McAfee, R. Preston & McMillan, John, 1988. "Multidimensional incentive compatibility and mechanism design," Journal of Economic Theory, Elsevier, vol. 46(2), pages 335-354, December.
    12. Rochet, Jean-Charles, 1987. "A necessary and sufficient condition for rationalizability in a quasi-linear context," Journal of Mathematical Economics, Elsevier, vol. 16(2), pages 191-200, April.
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    Citations

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    Cited by:

    1. Hart, Sergiu & Nisan, Noam, 2017. "Approximate revenue maximization with multiple items," Journal of Economic Theory, Elsevier, vol. 172(C), pages 313-347.
    2. Jeon, Doh-Shin & Menicucci, Domenico & Nasr, Nikrooz, 2016. "Compatibility Choices under Switching Costs," TSE Working Papers 16-691, Toulouse School of Economics (TSE), revised Dec 2018.
    3. Tang, Pingzhong & Wang, Zihe, 2017. "Optimal mechanisms with simple menus," Journal of Mathematical Economics, Elsevier, vol. 69(C), pages 54-70.
    4. Mark Armstrong, 2016. "Nonlinear Pricing," Annual Review of Economics, Annual Reviews, vol. 8(1), pages 583-614, October.
    5. Hart, Sergiu & Nisan, Noam, 2019. "Selling multiple correlated goods: Revenue maximization and menu-size complexity," Journal of Economic Theory, Elsevier, vol. 183(C), pages 991-1029.

    More about this item

    Keywords

    monopoly pricing; price discrimination; multi-dimensional mechanism design; pure bundling;

    JEL classification:

    • D42 - Microeconomics - - Market Structure, Pricing, and Design - - - Monopoly
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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