Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen
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References listed on IDEAS
- Dominique Rouzies & Erin Anderson & A. K. Kohli & R. E. Michaels & Barton A. Weitz & A. A. Zoltners, 2005. "Sales and Marketing Integration : A Proposed Framework," Post-Print halshs-00004748, HAL.
- Margaret A. Peteraf & Jay B. Barney, 2003. "Unraveling the resource-based tangle," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 24(4), pages 309-323.
- Porter, Michael E, 1979. "The Structure within Industries and Companies' Performance," The Review of Economics and Statistics, MIT Press, vol. 61(2), pages 214-227, May.
More about this item
KeywordsMarketing Intelligence; market-/resource-based view of strategy; Marktorientierung; Vertrieb;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2013-05-24 (All new papers)
- NEP-CWA-2013-05-24 (Central & Western Asia)
- NEP-MKT-2013-05-24 (Marketing)
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