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Virtual and Augmented Reality: Analysis of Business Implementation in Retail

Author

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  • Helmut Dragomir

    (Bucharest University of Economic Studies)

  • Corina Pelau

    (Bucharest University of Economic Studies)

Abstract

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  • Helmut Dragomir & Corina Pelau, "undated". "Virtual and Augmented Reality: Analysis of Business Implementation in Retail," BASIQ Conference Proceedings 2025:021, Bucharest University of Economic Studies.
    • Handle: RePEc:bat:basiq1:2025:021
    DOI: 10.24818/BASIQ/2025/11/024
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    References listed on IDEAS

    as
    1. Heng Li & H. L. Guo & Martin Skitmore & Ting Huang & K. Y. N. Chan & Greg Chan, 2011. "Rethinking prefabricated construction management using the VP-based IKEA model in Hong Kong," Construction Management and Economics, Taylor & Francis Journals, vol. 29(3), pages 233-245.
    2. Anupama Ambika & Hyunju Shin & Varsha Jain, 2025. "Immersive technologies and consumer behavior: A systematic review of two decades of research," Australian Journal of Management, Australian School of Business, vol. 50(1), pages 55-79, February.
    3. Xi, Nannan & Hamari, Juho, 2021. "Shopping in virtual reality: A literature review and future agenda," Journal of Business Research, Elsevier, vol. 134(C), pages 37-58.
    Full references (including those not matched with items on IDEAS)

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