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Generative artificial intelligence enhances creativity but reduces the diversity of novel content

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  • Anil R. Doshi
  • Oliver P. Hauser

Abstract

Creativity is core to being human. Generative artificial intelligence (GenAI) holds promise for humans to be more creative by offering new ideas, or less creative by anchoring on GenAI ideas. We study the causal impact of GenAI on the production of a creative output in an online experimental study where some writers are could obtain ideas for a story from a GenAI platform. Access to GenAI ideas causes an increase in the writer's creativity with stories being evaluated as better written and more enjoyable, especially among less creative writers. However, GenAI-enabled stories are more similar to each other than stories by humans alone. Our results have implications for researchers, policy-makers and practitioners interested in bolstering creativity, but point to potential downstream consequences from over-reliance.

Suggested Citation

  • Anil R. Doshi & Oliver P. Hauser, 2023. "Generative artificial intelligence enhances creativity but reduces the diversity of novel content," Papers 2312.00506, arXiv.org, revised Mar 2024.
    • Handle: RePEc:arx:papers:2312.00506
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    References listed on IDEAS

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    1. Erik Brynjolfsson & Danielle Li & Lindsey Raymond, 2023. "Generative AI at Work," Papers 2304.11771, arXiv.org.
    2. Gary Charness & Daniela Grieco, 2019. "Creativity and Incentives," Journal of the European Economic Association, European Economic Association, vol. 17(2), pages 454-496.
    3. Brynjolfsson, Erik & Li, Danielle & Raymond, Lindsey R., 2023. "Generative AI at Work," Research Papers 4141, Stanford University, Graduate School of Business.
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