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Generative artificial intelligence enhances creativity but reduces the diversity of novel content

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  • Anil R. Doshi
  • Oliver P. Hauser

Abstract

Creativity is core to being human. Generative artificial intelligence (GenAI) holds promise for humans to be more creative by offering new ideas, or less creative by anchoring on GenAI ideas. We study the causal impact of GenAI on the production of a creative output in an online experimental study where some writers are could obtain ideas for a story from a GenAI platform. Access to GenAI ideas causes an increase in the writer's creativity with stories being evaluated as better written and more enjoyable, especially among less creative writers. However, GenAI-enabled stories are more similar to each other than stories by humans alone. Our results have implications for researchers, policy-makers and practitioners interested in bolstering creativity, but point to potential downstream consequences from over-reliance.

Suggested Citation

  • Anil R. Doshi & Oliver P. Hauser, 2023. "Generative artificial intelligence enhances creativity but reduces the diversity of novel content," Papers 2312.00506, arXiv.org, revised Mar 2024.
    • Handle: RePEc:arx:papers:2312.00506
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    References listed on IDEAS

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    Cited by:

    1. Piyush Gulati & Arianna Marchetti & Phanish Puranam & Victoria Sevcenko, 2025. "Generative AI Adoption and Higher Order Skills," Papers 2503.09212, arXiv.org, revised Jun 2025.

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