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Segmentation Analysis of Grocery Shoppers in Alabama

  • Mukiibi, Michael L.
  • Bukenya, James O.
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    Using survey responses from over 500 responses, this paper conducts a market segmentation of grocery shoppers in Alabama. By employing cluster analysis technique, Alabama grocery shoppers are segmented into three different groups based on the relative importance of factors that describe their shopping experiences.

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    File URL: http://purl.umn.edu/6943
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    Paper provided by Southern Agricultural Economics Association in its series 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas with number 6943.

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    Date of creation: 2008
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    Handle: RePEc:ags:saeaed:6943
    Contact details of provider: Web page: http://www.saea.org/

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    1. Berlage, Lodewijk & Terweduwe, Dirk, 1988. "The classification of countries by cluster and by factor analysis," World Development, Elsevier, vol. 16(12), pages 1527-1545, December.
    2. Mangaraj, Sandeep & Senauer, Benjamin, 2001. "A Segmentation Analysis Of U.S. Grocery Store Shoppers," Working Papers 14328, University of Minnesota, The Food Industry Center.
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