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Theoretical Approaches to the Economics of Advertising

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  • Boynton, Robert D.
  • Schwendiman, Larry

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Suggested Citation

  • Boynton, Robert D. & Schwendiman, Larry, 1980. "Theoretical Approaches to the Economics of Advertising," 1980 Advertising and the Food System, November 6-7, 1980, Warrenton, Virginia 303098, Regional Research Committee NC-117 Studies of the organization and control of the U.S. food system.
    • Handle: RePEc:ags:n11780:303098
    DOI: 10.22004/ag.econ.303098
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    References listed on IDEAS

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    1. M. L. Vidale & H. B. Wolfe, 1957. "An Operations-Research Study of Sales Response to Advertising," Operations Research, INFORMS, vol. 5(3), pages 370-381, June.
    2. Franklin M. Fisher & John J. McGowan, 1979. "Advertising and Welfare: Comment," Bell Journal of Economics, The RAND Corporation, vol. 10(2), pages 726-727, Autumn.
    3. Dov Pekelman, 1977. "Firm Adjustment to Abrupt Changes in Price Expectations," Bell Journal of Economics, The RAND Corporation, vol. 8(2), pages 525-533, Autumn.
    4. Basmann, Robert L., 1955. "Application of several econometric techniques to a theory of demand with variable tastes," ISU General Staff Papers 1955010108000013988, Iowa State University, Department of Economics.
    5. S. A. Ozga, 1960. "Imperfect Markets Through Lack of Knowledge," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 74(1), pages 29-52.
    6. Lambin, Jean-Jacques, 1969. "Measuring the Profitability of Advertising: An Empirical Study," Journal of Industrial Economics, Wiley Blackwell, vol. 17(2), pages 86-103, April.
    7. Ronald D. Soucey, 1939. "Group Equilibrium with Selling Costs Variable," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 6(3), pages 222-225.
    8. Stephen Martin, 1979. "Advertising, Concentration, and Profitability: The Simultaneity Problem," Bell Journal of Economics, The RAND Corporation, vol. 10(2), pages 639-647, Autumn.
    9. Weiss, Leonard W, 1969. "Advertising, Profits, and Corporate Taxes," The Review of Economics and Statistics, MIT Press, vol. 51(4), pages 421-430, November.
    10. Boyer, Kenneth D, 1974. "Informative and Goodwill Advertising," The Review of Economics and Statistics, MIT Press, vol. 56(4), pages 541-548, November.
    11. Lester G. Telser, 1962. "Advertising and Cigarettes," Journal of Political Economy, University of Chicago Press, vol. 70(5), pages 471-471.
    12. Strickland, Allyn D & Weiss, Leonard W, 1976. "Advertising, Concentration, and Price-Cost Margins," Journal of Political Economy, University of Chicago Press, vol. 84(5), pages 1109-1121, October.
    13. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-754, July/Aug..
    14. Norman S. Buchanan, 1942. "Advertising Expenditures: A Suggested Treatment," Journal of Political Economy, University of Chicago Press, vol. 50(4), pages 537-537.
    15. Kotowitz, Y & Mathewson, F, 1979. "Informative Advertising and Welfare," American Economic Review, American Economic Association, vol. 69(3), pages 284-294, June.
    16. Hirshleifer, Jack, 1973. "Where Are We in the Theory of Information?," American Economic Review, American Economic Association, vol. 63(2), pages 31-39, May.
    17. Avinash Dixit & Victor Norman, 1978. "Advertising and Welfare," Bell Journal of Economics, The RAND Corporation, vol. 9(1), pages 1-17, Spring.
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