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Eine Empirische Analyse Zur Bedeutung Von Verbrauchereinstellungen Für Die Wahl Der Betriebsform ‚Fleischerfachgeschäft‘

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  • Pirsich, Wiebke
  • Theuvsen, Ludwig

Abstract

Das deutsche Fleischerhandwerk steht vor der großen Herausforderung, sich im Konkurrenz-kampf mit dem Lebensmitteleinzelhandel behaupten und dem negativen Entwicklungstrend in der Branche entgegenwirken zu müssen. Dieser Beitrag untersucht den Einfluss von soziode-mographischen Merkmalen und Verbrauchereinstellungen auf die Wahl der Betriebsform ‚Fleischerfachgeschäft‘ mittels einer multiplen Regressionsanalyse. Die Ergebnisse deuten darauf hin, dass insbesondere das ausgeprägte Informationsbedürfnis der Fleischereikunden, die große Bedeutung der regionalen Herkunft der Produkte und die Vorliebe für eigenes Ko-chen und das Zubereiten von Fleisch Ansatzpunkte zur Differenzierung im Wettbewerb bie-ten. Nur begrenzte Möglichkeiten zur Segmentierung der Zielgruppe bieten dagegen die sozi-odemographischen Merkmale, von denen nur die „Haushaltgröße“ und die „Wohnortgröße“ einen signifikanten Einfluss auf die Einkaufshäufigkeit in Fleischerfachgeschäften aufweisen.

Suggested Citation

  • Pirsich, Wiebke & Theuvsen, Ludwig, 2016. "Eine Empirische Analyse Zur Bedeutung Von Verbrauchereinstellungen Für Die Wahl Der Betriebsform ‚Fleischerfachgeschäft‘," 56th Annual Conference, Bonn, Germany, September 28-30, 2016 244885, German Association of Agricultural Economists (GEWISOLA).
    • Handle: RePEc:ags:gewi16:244885
    DOI: 10.22004/ag.econ.244885
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    References listed on IDEAS

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    1. Weinrich, Ramona & Kühl, Sarah & Franz, Anabell & Spiller, Achim, 2015. "Consumer Preferences for High Welfare Meat in Germany: Self-service Counter or Service Counter?," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 6(1), pages 1-18, March.
    2. Zenner, S. & Wirthgen, B. & Altmann, M., 2004. "Analyse des Einkaufs- und Verbraucherverhaltens beim Direktkauf von Lebensmitteln," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 39.
    3. Weinrich, Ramona & Kühl, Sarah & Franz, Anabell & Spiller, Achim, 2015. "Consumer preferences for meat: self-service counter or service counter?," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria 206232, International European Forum on System Dynamics and Innovation in Food Networks.
    4. Matthias Balz, 2006. "Industry branches: Data and facts on the German meat market," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 59(21), pages 37-41, November.
    5. Staus, Alexander, 2011. "Which household attitudes determine the store type choice for meat?," Journal of Retailing and Consumer Services, Elsevier, vol. 18(3), pages 224-234.
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    Keywords

    Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing;
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