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Consumers' perception of food traceability in Europe

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  • Giraud, Georges
  • Halawany, Rafia

Abstract

Food traceability has become mandatory since 1st January 2005 in the European Union. Traceability of products and activities in the supply chain has become a new factor of competitiveness in agribusiness and is deemed to be an important criterion of perception of food product quality and safety for consumers. This paper has three objectives: i) to get a deeper understanding of the role of the "ability-to- trace" in consumer decision- making process with respect to food, ii) to measure consumers' acceptability for food traceability, iii) to check the differences of these matters across twelve European countries in order to highlight any specificity. The purpose is based on the analysis of the verbatim recorded within twenty four focus groups discussions carried- out in autumn 2005.

Suggested Citation

  • Giraud, Georges & Halawany, Rafia, 2006. "Consumers' perception of food traceability in Europe," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10047, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae98:10047
    DOI: 10.22004/ag.econ.10047
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    References listed on IDEAS

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    1. Jill E. Hobbs & DeeVon Bailey & David L. Dickinson & Morteza Haghiri, 2005. "Traceability in the Canadian Red Meat Sector: Do Consumers Care?," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 53(1), pages 47-65, March.
    2. repec:dau:papers:123456789/654 is not listed on IDEAS
    3. Céline Gallen, 2005. "Le rôle des représentations mentales dans le processus de choix, une approche pluridisciplinaire appliquée au cas des produits alimentaires," Post-Print hal-02023674, HAL.
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    1. Halawany, Rafia & Bauer, Caroline & Giraud, Georges & Schaer, Burkhard, 2007. "Consumers' Acceptability and Rejection of Food Traceability Systems, a French-German Cross-Comparison," 2007 1st Forum, February 15-17, 2007, Innsbruck, Austria 6567, International European Forum on System Dynamics and Innovation in Food Networks.

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