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Gender Differences in Pro-social Behaviour: The Case of Fair-trade Food Consumers

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  • De Devitiis, Biagia
  • De Luca, Anna Irene
  • Maietta, Ornella Wanda

Abstract

Objective of this paper is to analyse the presence of gender differences in the purchase motivations of Fair Trade (FT) food products sold in the Italian World Shops (WS). At this end, a questionnaire has been distributed to a sample of consumers in four Italian regions. A bivariate ordered probit analysis has been performed in order to identify the determinants of the two main ethical motivations in the purchase: worker guarantees and solidarity. The variables used as determinants are individual and municipal characteristics. Among individual characteristics, gender is significant; among the municipal characteristics, the rate of female job market participation is also significant. These results give evidence of a gender gap in the preferences for public goods.

Suggested Citation

  • De Devitiis, Biagia & De Luca, Anna Irene & Maietta, Ornella Wanda, 2011. "Gender Differences in Pro-social Behaviour: The Case of Fair-trade Food Consumers," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114372, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae11:114372
    DOI: 10.22004/ag.econ.114372
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    References listed on IDEAS

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    Cited by:

    1. Salamon, Petra & Weible, Daniela & Buergelt, Doreen & Christoph, Inken B. & Peter, Guenter, 2012. "Individual and context factors determine gender-specific behaviour: the case of school milk in Germany," 2012 AAEA/EAAE Food Environment Symposium 123532, Agricultural and Applied Economics Association.

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    Keywords

    Consumer/Household Economics; Labor and Human Capital;

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