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Product Labeling, Advertising and Demand for Grapefruit Juice and Grapefruit-Juice Cocktail

Author

Listed:
  • Brown, Mark G.
  • Lee, Jonq-Ying
  • Behr, Robert M.

Abstract

Demand relationships for two closely related products--grapefruit juice and grapefruit-juice cocktail--were estimated from grocery-store scanner data to analyze the contention that consumer confusion exists between the two products. Results suggest confusion may exist, with grapefruit-juice advertising not only increasing the demand for grapefruit juice but also for grapefruit-juice cocktail.

Suggested Citation

  • Brown, Mark G. & Lee, Jonq-Ying & Behr, Robert M., 1990. "Product Labeling, Advertising and Demand for Grapefruit Juice and Grapefruit-Juice Cocktail," 1990 Annual meeting, August 5-8, Vancouver, Canada 270898, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea90:270898
    DOI: 10.22004/ag.econ.270898
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    References listed on IDEAS

    as
    1. Ward, Ronald W. & Tilley, Daniel S., 1980. "Time Varying Parameters with Random Components: The Orange Juice Industry," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 12(2), pages 5-13, December.
    2. Brown, Mark G., 1986. "The Demand For Fruit Juices: Market Participation And Quantity Demanded," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 11(2), pages 1-5, December.
    3. Ronald W. Ward & James E. Davis, 1978. "A Pooled Cross-Section Time Series Model of Coupon Promotions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 60(3), pages 393-401.
    4. Jonq-Ying Lee & Mark G. Brown & Gary F. Fairchild, 1989. "Some observations on the impact of advertising on demand," Agribusiness, John Wiley & Sons, Ltd., vol. 5(6), pages 607-618.
    5. Tilley, Daniel S., 1979. "Importance Of Understanding Consumption Dynamics In Market Recovery Periods," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 11(2), pages 1-6, December.
    6. Tilley, Daniel S., 1979. "Importance of Understanding Consumption Dynamics In Market Recovery Periods," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 11(2), pages 41-46, December.
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