The Effect of Alternative Nutrition Menu Labels on Children’s Meals Purchases and Parent-Child Decision-Making
Children are one subpopulation that have seen a threefold increase in obesity over the last two decades but have received no attention in the menu labeling literature. The purpose of this study is to explore the effects of different menu labeling formats on purchases of children’s meals and parent-child decision-making at a family-oriented restaurant. The intervention consists of five children’s menus featuring six bundled, nutritionally diverse, and equally priced combinations that are implemented over about a year. Accompanying each menu is a survey postcard collecting information on the parent-child decision process in choosing the item. This is ongoing research and all data is not in but at this point, the very early evidence points toward child-menu labeling having very little impact on food choices and caloric intake. This result is likely due to low parental involvement in the decision process given that children are the main ones deciding what to eat.
|Date of creation:||2011|
|Date of revision:|
|Contact details of provider:|| Postal: |
Phone: (414) 918-3190
Fax: (414) 276-3349
Web page: http://www.aaea.org
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Shane Frederick & George Loewenstein & Ted O'Donoghue, 2002. "Time Discounting and Time Preference: A Critical Review," Journal of Economic Literature, American Economic Association, vol. 40(2), pages 351-401, June.
- Bryan Bollinger & Phillip Leslie & Alan Sorensen, 2011.
"Calorie Posting in Chain Restaurants,"
American Economic Journal: Economic Policy,
American Economic Association, vol. 3(1), pages 91-128, February.
- Bryan Bollinger & Phillip Leslie & Alan Sorensen, 2010. "Calorie Posting in Chain Restaurants," NBER Working Papers 15648, National Bureau of Economic Research, Inc.
- Bollinger, Bryan & Leslie, Phillip & Sorensen, Alan, 2010. "Calorie Posting in Chain Restaurants," Working Papers 56693, American Association of Wine Economists.
- Yoram Halevy, 2008.
"Strotz Meets Allais: Diminishing Impatience and the Certainty Effect,"
American Economic Review,
American Economic Association, vol. 98(3), pages 1145-62, June.
- Halevy, Yoram, 2004. "Strotz meets Allais: Diminishing Impatience and the Certainty Effect," Microeconomics.ca working papers yoram_halevy-2004-16, Vancouver School of Economics, revised 25 Feb 2014.
When requesting a correction, please mention this item's handle: RePEc:ags:aaea11:103816. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If references are entirely missing, you can add them using this form.