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Incentive Design to Enhance the Reach of Weight Loss Program

  • You, Wen
  • Hashemi, Ali
  • Boyle, Kevin J.
  • Parmeter, Christopher F.
  • Kanninen, Barbara
  • Estabrooks, Paul A.

This study employed stated-preference methods to elicit individuals’ program participation preference towards different financial incentive attributes. The results of this study show promise for the use of carefully designed incentive programs to raise participation in weight loss programs. Results show that a fungible payment form is important for the incentive to be effective in reach (i.e., cash and grocery gift-cards are preferred over gym passes and waivers of insurance co-payments). Furthermore, immediate payment is preferred over delayed payment.

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File URL: http://purl.umn.edu/103669
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Paper provided by Agricultural and Applied Economics Association in its series 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania with number 103669.

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Date of creation: 2011
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Handle: RePEc:ags:aaea11:103669
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  1. Xavier Gin� & Dean Karlan & Jonathan Zinman, 2010. "Put Your Money Where Your Butt Is: A Commitment Contract for Smoking Cessation," American Economic Journal: Applied Economics, American Economic Association, vol. 2(4), pages 213-35, October.
  2. Özdemir, Semra & Johnson, F. Reed & Hauber, A. Brett, 2009. "Hypothetical bias, cheap talk, and stated willingness to pay for health care," Journal of Health Economics, Elsevier, vol. 28(4), pages 894-901, July.
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