Using Attitudes to Characterize Heterogeneous Preferences
This paper compares three approaches to using attitudinal data to describe heterogeneous preferences for non-market goods. Two latent class models and one random parameter logit model are included. Each model makes different assumptions about the role of attitudes in the decision process. Specifically, each model assumes a different relationship between attitudes and preferences and these differences are discussed in terms of economic and social psychology theory. The three models are then used to examine individual preferences for water clarity improvements in Green Bay, Wisconsin. The results suggest that the choice of models has important implications on the quantitative results and on the nature of the preference heterogeneity, but does not affect the qualitative implications of the results. The estimates of expected WTP were nearly identical across the three models.
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- Peter Boxall & Wiktor Adamowicz, 2002. "Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 23(4), pages 421-446, December.
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- Bill Provencher & Kenneth A. Baerenklau & Richard C. Bishop, 2002. "A Finite Mixture Logit Model of Recreational Angling with Serially Correlated Random Utility," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 84(4), pages 1066-1075.
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- Edward Morey & Kathleen Greer Rossmann, 2003. "Using Stated-Preference Questions to Investigate Variations in Willingness to Pay for Preserving Marble Monuments: Classic Heterogeneity, Random Parameters, and Mixture Models," Journal of Cultural Economics, Springer, vol. 27(3), pages 215-229, November.
- Bill Provencher & Rebecca Moore, 2006. "A Discussion of “Using Angler Characteristics and Attitudinal Data to Identify Environmental Preference Classes: A Latent-Class Model”," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 34(1), pages 117-124, 05.
- Pouta, Eija, 2004. "Attitude and belief questions as a source of context effect in a contingent valuation survey," Journal of Economic Psychology, Elsevier, vol. 25(2), pages 229-242, April.
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