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Changing Face of the Agri-Food Market: A Farmers Response and Possible Solutions from a Provincial Perspective

Author

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  • Matoti, Bongiswa
  • Vink, Nick
  • Bienabe, Estelle

Abstract

The rise of supermarkets, together with large-scale food manufacturers, has deeply transformed agri-food markets in many countries. This expansion has been evident in South Africa as well. Increasing attention has been and is being paid to the growth of supermarkets in countries outside of North America and Europe. Numerous studies have been carried out in developing countries, including South Africa. However, these studies, while identifying the growth of supermarkets and the changes in supply chains, notably downstream, that have been caused by this growth, have made relatively little progress in documenting the impacts at producer level and in identifying issues that need to be addressed. There is a special need for studies on how farmers and supporting agencies, especially public agencies should respond to adapt their interventions to the new realities of supplying large retailers. This is of importance for South Africa because of its unique policy environment where the expansion of supermarkets is accelerating at the time when transformation in the agricultural sector is the key with the aim of integrating emerging farmers in the mainstream agri-food system. This paper will follow a case study approach, looking at cases in the fresh fruit and vegetables category, particularly in the Western Cape Province. The paper will summarise the rapid rise of supermarkets in agri-food systems in developing countries. Attention will then be drawn towards characterising these trends in the South African context with a special emphasis on farmer’s response and issues that need to be addressed.

Suggested Citation

  • Matoti, Bongiswa & Vink, Nick & Bienabe, Estelle, 2008. "Changing Face of the Agri-Food Market: A Farmers Response and Possible Solutions from a Provincial Perspective," 2007 Second International Conference, August 20-22, 2007, Accra, Ghana 52098, African Association of Agricultural Economists (AAAE).
  • Handle: RePEc:ags:aaae07:52098
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    File URL: http://purl.umn.edu/52098
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    References listed on IDEAS

    as
    1. Thomas Reardon & Johan F. M. Swinnen, 2004. "Agrifood Sector Liberalisation and the Rise of Supermarkets in Former State-controlled Economies: A Comparative Overview," Development Policy Review, Overseas Development Institute, vol. 22, pages 515-523, September.
    2. Dave D. Weatherspoon & Thomas Reardon, 2003. "The Rise of Supermarkets in Africa: Implications for Agrifood Systems and the Rural Poor," Development Policy Review, Overseas Development Institute, vol. 21, pages 333-355, May.
    3. Wilkinson, John, 2004. "The Food Processing Industry, Globalization and Developing Countries," eJADE: electronic Journal of Agricultural and Development Economics, Food and Agriculture Organization, Agricultural and Development Economics Division, vol. 1(2).
    4. Reardon, Thomas & Berdegue, Julio A. & Lundy, Mark & Schutz, Paul & Balsevich, Fernando & Hernandez, Ricardo & Perez, Edwin & Jano, Pilar & Wang, Honglin, 2004. "Supermarkets and Rural Livelihoods: A Research Method," Staff Papers 11818, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    5. Thomas Reardon & C. Peter Timmer & Christopher B. Barrett & Julio Berdegué, 2003. "The Rise of Supermarkets in Africa, Asia, and Latin America," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(5), pages 1140-1146.
    6. David Boselie & Spencer Henson & Dave Weatherspoon, 2003. "Supermarket Procurement Practices in Developing Countries: Redefining the Roles of the Public and Private Sectors," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(5), pages 1155-1161.
    7. Joyce Cacho, 2003. "The Supermarket “Market” Phenomenon in Developing Countries: Implications for Smallholder Farmers and Investment," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(5), pages 1162-1163.
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