IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this paper

Changing Face of the Agri-Food Market: A Farmers Response and Possible Solutions from a Provincial Perspective

Listed author(s):
  • Matoti, Bongiswa
  • Vink, Nick
  • Bienabe, Estelle

The rise of supermarkets, together with large-scale food manufacturers, has deeply transformed agri-food markets in many countries. This expansion has been evident in South Africa as well. Increasing attention has been and is being paid to the growth of supermarkets in countries outside of North America and Europe. Numerous studies have been carried out in developing countries, including South Africa. However, these studies, while identifying the growth of supermarkets and the changes in supply chains, notably downstream, that have been caused by this growth, have made relatively little progress in documenting the impacts at producer level and in identifying issues that need to be addressed. There is a special need for studies on how farmers and supporting agencies, especially public agencies should respond to adapt their interventions to the new realities of supplying large retailers. This is of importance for South Africa because of its unique policy environment where the expansion of supermarkets is accelerating at the time when transformation in the agricultural sector is the key with the aim of integrating emerging farmers in the mainstream agri-food system. This paper will follow a case study approach, looking at cases in the fresh fruit and vegetables category, particularly in the Western Cape Province. The paper will summarise the rapid rise of supermarkets in agri-food systems in developing countries. Attention will then be drawn towards characterising these trends in the South African context with a special emphasis on farmer’s response and issues that need to be addressed.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

Paper provided by African Association of Agricultural Economists (AAAE) in its series 2007 Second International Conference, August 20-22, 2007, Accra, Ghana with number 52098.

in new window

Date of creation: Nov 2008
Handle: RePEc:ags:aaae07:52098
Contact details of provider: Postal:
C/O University of Nairobi, College of Agriculture and Veterinary Sciences (CAVS), Upper Kabete Campus, Loresho Ridge Rd. P.O. Box 63515 - 00619, Muthaiga, Nairobi, Kenya

Phone: +254 572 511 300
Web page:

More information through EDIRC

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

in new window

  1. Thomas Reardon & C. Peter Timmer & Christopher B. Barrett & Julio Berdegué, 2003. "The Rise of Supermarkets in Africa, Asia, and Latin America," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(5), pages 1140-1146.
  2. Thomas Reardon & Johan F. M. Swinnen, 2004. "Agrifood Sector Liberalisation and the Rise of Supermarkets in Former State-controlled Economies: A Comparative Overview," Development Policy Review, Overseas Development Institute, vol. 22, pages 515-523, September.
  3. David Boselie & Spencer Henson & Dave Weatherspoon, 2003. "Supermarket Procurement Practices in Developing Countries: Redefining the Roles of the Public and Private Sectors," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(5), pages 1155-1161.
  4. Joyce Cacho, 2003. "The Supermarket “Market” Phenomenon in Developing Countries: Implications for Smallholder Farmers and Investment," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(5), pages 1162-1163.
  5. Dave D. Weatherspoon & Thomas Reardon, 2003. "The Rise of Supermarkets in Africa: Implications for Agrifood Systems and the Rural Poor," Development Policy Review, Overseas Development Institute, vol. 21, pages 333-355, May.
  6. Wilkinson, John, 2004. "The Food Processing Industry, Globalization and Developing Countries," eJADE: electronic Journal of Agricultural and Development Economics, Food and Agriculture Organization, Agricultural and Development Economics Division, vol. 1(2).
  7. Reardon, Thomas & Berdegue, Julio A. & Lundy, Mark & Schutz, Paul & Balsevich, Fernando & Hernandez, Ricardo & Perez, Edwin & Jano, Pilar & Wang, Honglin, 2004. "Supermarkets and Rural Livelihoods: A Research Method," Staff Papers 11818, Michigan State University, Department of Agricultural, Food, and Resource Economics.
Full references (including those not matched with items on IDEAS)

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:ags:aaae07:52098. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.