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Corporate Social Responsability as a Factor of Competitiveness in Croatian Companies

Author

Listed:
  • Aleksandra Krajnovic

    (University of Zadar, Croatia)

  • Ivona Mikulandra Volic

    (University of Zadar, Croatia)

  • Marija Predovan

    (University of Zadar, Croatia)

Abstract

The paper notes the importance of the strategic approach to corporate social responsibility - CSR, the implications arising from the need of its integration into the company’s core business, its relationship with the possibility of achieving competitive advantage, as well as problems related to measuring this, generally value-based concept that is difficult to put into quantitative frameworks. The qualitative analysis of sustainability reports and CSR reports of Croatian companies are made. Analysis of those social reports realized that most of these companies connect certain segments of the CSR with its primary business, but for most companies in the sample, a non-systematic approach is identified in the segment of CSR that refers to the relationship with the community and belongs to the traditional corporate philanthropy.

Suggested Citation

  • Aleksandra Krajnovic & Ivona Mikulandra Volic & Marija Predovan, 2011. "Corporate Social Responsability as a Factor of Competitiveness in Croatian Companies," MIC 2011: Managing Sustainability? Proceedings of the 12th International Conference, Portorož, 23–26 November 2011 [Selected Papers],, University of Primorska, Faculty of Management Koper.
    • Handle: RePEc:mgt:micp11:451-472
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    References listed on IDEAS

    as
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    3. Gregory Jackson & Androniki Apostolakou, 2010. "Corporate Social Responsibility in Western Europe: An Institutional Mirror or Substitute?," Journal of Business Ethics, Springer, vol. 94(3), pages 371-394, July.
    4. Thomas Hanke & Wolfgang Stark, 2009. "Strategy Development: Conceptual Framework on Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 85(3), pages 507-516, April.
    5. Sylvia Maxfield, 2008. "Reconciling Corporate Citizenship and Competitive Strategy: Insights from Economic Theory," Journal of Business Ethics, Springer, vol. 80(2), pages 367-377, June.
    6. Ziva Sharp & Nurit Zaidman, 2010. "Strategization of CSR," Journal of Business Ethics, Springer, vol. 93(1), pages 51-71, April.
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