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Susana Costa e Silva

Personal Details

First Name:Susana
Middle Name:Costa e
Last Name:Silva
Suffix:
RePEc Short-ID:psi698
Rua Diogo Botelho, 1327 4169-005 Porto Portugal

Affiliation

Católica Porto Business School
Universidade Católica Portuguesa

Porto, Portugal
http://www.catolicabs.porto.ucp.pt/
RePEc:edi:feucppt (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Martim Coutinho dos Santos & Susana Costa e Silva, 2013. "The 3 C’S Model Of Millennials Brand Awareness," Working Papers de Gestão (Management Working Papers) 02, Católica Porto Business School, Universidade Católica Portuguesa.
  2. Silva, Miguel Filipe & Silva, Susana Costa e, 2011. "Failure is the stepping stone for success," Apas Papers 354, Academic Public Administration Studies Archive - APAS.
  3. Carlos Brito & Susana Costa e Silva, 2011. "The collective nature of export grouping schemes," Working Papers de Gestão (Management Working Papers) 04, Católica Porto Business School, Universidade Católica Portuguesa.
  4. Mário Pedro Ferreira & Susana Costa e Silva, 2009. "Domestic Impact of Internationalisation: The case of JM," Working Papers de Gestão (Management Working Papers) 12, Católica Porto Business School, Universidade Católica Portuguesa.
  5. Maria João Sousa & Susana Costa e Silva, 2008. "THE USE of CONSORTIA for the INTERNATIONALIZATION of FIRMS – MOTA-ENGIL CASE STUDY," Working Papers de Gestão (Management Working Papers) 012008, Católica Porto Business School, Universidade Católica Portuguesa.
  6. Susana Costa e Silva & Mário Pedro Ferreira, 2007. "DATABASES in the RESEARCH of INTERNATIONAL ALLIANCES," Working Papers de Gestão (Management Working Papers) 01, Católica Porto Business School, Universidade Católica Portuguesa.
  7. Susana Lorga, 2002. "A INTERNACIONALIZAÇÃO e os MECANISMOS de COOPERAÇÃO em REDE na VITROCRISTAL, ACE," Working Papers de Gestão (Management Working Papers) 01, Católica Porto Business School, Universidade Católica Portuguesa.

Articles

  1. Hajdas, Monika & Radomska, Joanna & Silva, Susana C., 2022. "The omni-channel approach: A utopia for companies?," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  2. Božidar Vlačić & Inês G. Almeida Santos & Susana C. Silva & Miguel González-Loureiro, 2022. "Entrepreneurial cognition and internationalization speed: towards a potential moderating effect of experiential and rational information processing," International Entrepreneurship and Management Journal, Springer, vol. 18(2), pages 603-636, June.
  3. Eric Costa & António Lucas Soares & Jorge Pinho De Sousa & Maria Elo & Susana Costa e Silva, 2022. "Portuguese textile association fostering the internationalisation of small and medium-sized enterprises," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 45(1), pages 77-96.
  4. Hajdas Monika & Radomska Joanna & Szpulak Aleksandra & Silva Susana C., 2022. "Don’t tell me stories – the narratives of retirement and their relation with brand associations," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 58(1), pages 17-32, March.
  5. Salomão, Miriam Taís & Strehlau, Vivian Iara & Silva, Susana C., 2022. "Consumer dispositions: Meanings and non-meanings of outgroup favourability," International Business Review, Elsevier, vol. 31(3).
  6. Susana Costa e Silva & Paulo Duarte & Ana Filipa Lopes Marinho & Božidar Vlačić, 2021. "How permeable to cause-related marketing are millennials?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(3), pages 335-360, September.
  7. Swapan Kumar Saha & Paulo Duarte & Susana C. Silva & Guijun Zhuang, 2021. "Supporting sustainability by promoting online purchase through enhancement of online convenience," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(5), pages 7251-7272, May.
  8. Silva, Susana C. & Rocha, Thelma Valeria & De Cicco, Roberta & Galhanone, Renata Fernandes & Manzini Ferreira Mattos, Luiza Tari, 2021. "Need for touch and haptic imagery: An investigation in online fashion shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  9. Parracho João & Silva Susana, 2021. "Measuring Experience in International Business: A Systematic Literature Review," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 66(2), pages 38-55, August.
  10. Willian Feitosa & Carlos Eduardo Lourenço & Lígia H. Rezende & Noemi Saeki Sunago & Susana Costa e Silva, 2021. "A Quasi-Experimental Approach to Analyzing Sexual Appeal and Gender in Advertising – Evidence from Brazil," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(SI), pages 67-80.
  11. Vlačić, Božidar & Corbo, Leonardo & Costa e Silva, Susana & Dabić, Marina, 2021. "The evolving role of artificial intelligence in marketing: A review and research agenda," Journal of Business Research, Elsevier, vol. 128(C), pages 187-203.
  12. Albachiara Boffelli & Luciano Fratocchi & Matteo Kalchschmidt & Susana Cristina Lima da Costa e Silva, 2021. "Doing the right thing or doing things right: what is better for a successful manufacturing reshoring?," Operations Management Research, Springer, vol. 14(1), pages 1-16, June.
  13. Miranda Mafalda M. & Silva Susana Costa e & Duarte Paulo & Glaser-Segura Daniel, 2020. "Cause-Related Marketing: Do Managers Understand and Use This Tool?," Management & Marketing, Sciendo, vol. 15(4), pages 587-604, December.
  14. Susana Costa e Silva & Paulo Duarte & Joana César Machado & Carla Martins, 2020. "Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(2), pages 135-157, June.
  15. Duarte, Paulo & e Silva, Susana Costa, 2020. "Need-for-touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  16. Paulo Duarte & Viviane Yamasaki & Thelma Valéria Rocha & Susana Costa e Silva, 2019. "Evidence of a glocal marketing strategy: a case study in the Brazilian telecommunication market," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 19(3), pages 364-380.
  17. Joanna Radomska & Przemysław Wołczek & Letycja Sołoducho-Pelc & Susana Silva, 2019. "The Impact of Trust on the Approach to Management—A Case Study of Creative Industries," Sustainability, MDPI, vol. 11(3), pages 1-16, February.
  18. Castanheira Bruna Monteiro & Costa E Silva Susana & Martins Carla Carvalho, 2019. "What Do Managers Think About the Success Potential of CRM Campaigns?," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 64(2), pages 33-52, August.
  19. e Silva Susana Costa & Monteiro Adriana & Duarte Paulo, 2018. "Insights on Consumer Online Purchase Decisions of Women’s Footwear," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 63(2), pages 49-66, August.
  20. Purevdorj Tuul & Silva Susana Costa e, 2018. "What Mongolia Produces that the World Should Know About? Consumers’ Information Processing Mechanisms," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 63(1), pages 73-89, April.
  21. Silva, Susana Costa e & Meneses, Raquel & Radomska, Joanna, 2018. "A Holistic Perspective on the International Market Selection Phenomenon," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 23(4), pages 579-602.
  22. Duarte, Paulo & Costa e Silva, Susana & Ferreira, Margarida Bernardo, 2018. "How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 161-169.
  23. Costa e Silva Susana & Vieira Ana Isabel Tavares, 2017. "Understanding Success according to Crowdfunding Project’s Initiators," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 62(3), pages 83-100, December.
  24. Susana Costa e Silva & Carla Carvalho Martins, 2017. "The relevance of cause-related marketing to post-purchase guilt alleviation," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 475-494, December.
  25. Costa e Silva Susana & Saraiva Lucénio, 2016. "Understanding Changes on the Country-of-origin Effect of Portugal," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 61(3), pages 3-19, December.
  26. Costa e Silva, Susana & Bradley, Frank & Sousa, Carlos M.P., 2012. "Empirical test of the trust–performance link in an international alliances context," International Business Review, Elsevier, vol. 21(2), pages 293-306.

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Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 3 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-CSE: Economics of Strategic Management (2) 2008-11-04 2009-12-19
  2. NEP-MKT: Marketing (2) 2008-11-04 2013-07-28
  3. NEP-IPR: Intellectual Property Rights (1) 2013-07-28
  4. NEP-PPM: Project, Program and Portfolio Management (1) 2008-11-04

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