The 3 C’S Model Of Millennials Brand Awareness
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Keywordsmillennials; generation Y; generational cohort; digital marketing; segmentation.;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2013-07-28 (All new papers)
- NEP-IPR-2013-07-28 (Intellectual Property Rights)
- NEP-MKT-2013-07-28 (Marketing)
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