The 3 C’S Model Of Millennials Brand Awareness
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References listed on IDEAS
- Kohli, Chiranjeev & Suri, Rajneesh, 2002. "Creating effective logos: Insights from theory and practice," Business Horizons, Elsevier, vol. 45(3), pages 58-64.
- Hoyer, Wayne D & Brown, Steven P, 1990. " Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product," Journal of Consumer Research, Oxford University Press, vol. 17(2), pages 141-148, September.
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Keywordsmillennials; generation Y; generational cohort; digital marketing; segmentation.;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2013-07-28 (All new papers)
- NEP-IPR-2013-07-28 (Intellectual Property Rights)
- NEP-MKT-2013-07-28 (Marketing)
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