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Strategic Innovative Marketing
Editor
Listed:
- Damianos P. Sakas(University of Peloponnese)Dimitrios K. Nasiopoulos(University of Peloponnese)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-030-16099-9
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Book Chapters
The following chapters of this book are listed in IDEAS- Ioannis Antoniadis & Vasilis Patoulidis, 2019. "Managing Consumers’ Negative Comments in Period of Crisis. The Case of the Greek Super Markets," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 3-8, Springer.
- Panagiotis Reklitis & Anestis Fotiadis & Panagiotis Trivellas, 2019. "Perceived Corporate Social Responsibility and Job Satisfaction in a Port Logistics Organization," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 9-16, Springer.
- Panagiotis Reklitis & Anestis Fotiadis & Panagiotis Trivellas, 2019. "“Emotional Exhaustion and Perceived Corporate Social Responsibility: A Case Study of a Port Logistics Organization”," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 17-24, Springer.
- Ioannis Antoniadis & Maria Stathopoulou & Panagiotis Trivellas, 2019. "Public Sector Marketing in a Period of Crisis: Perceptions and Challenges for the Public Sector Managers," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 25-31, Springer.
- Matinio Tzitzira & Dimitris Aidonis & Aggeliki Konstantoglou & Dimitris Folinas & Thomas Fotiadis, 2019. "Consideration of Consumer Behaviour on Environmental Labelled Agrifood Products," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 35-41, Springer.
- Aristi Moisidou & Nikos Voulgarakis & Dimitris Folinas & Aggeliki Konstantoglou & Kokmotos Efthymios & Sofia Anastasiadou, 2019. "Evaluation of the Reuse of Packaging in the Food Supply Chain," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 43-50, Springer.
- Ruben Molina & Melissa Ochoa & Beatriz Ledesma, 2019. "Public Policies and Benchmarking in Tourism as a Key to Success for Destinations," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 53-57, Springer.
- D. Belias & E. Velissariou & D. Kyriakoy & L. Vasiliadis & C. Mantas & L. Sdrolias & G. Aspridis & A. Koustelios, 2019. "Customer Relationship Management and Social Media in Greek Tourism," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 59-65, Springer.
- D. Belias & E. Velissariou & L. Vasiliadis & D. Kyriakoy & C. Mantas & K. Varsanis & L. Sdrolias & A. Koustelios & D. Tselios, 2019. "Tourism and Destination Marketing the Case of Greece," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 67-74, Springer.
- Alžbeta Kiráľová & Iveta Hamarneh, 2019. "Marketing Challenges of Sports Tourism Development in Destinations with Focus on Generation Y and Z," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 77-82, Springer.
- Iveta Hamarneh & Alžbeta Kiráľová, 2019. "Local Food and Beverages as a Tool of Destination Marketing," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 83-89, Springer.
- Marcela Göttlichová, 2019. "How to Win with the Use of Creative Thinking—The Integration of Theory and Practice in Tertiary Education," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 91-97, Springer.
- Tomáš Šula & Milan Banyár, 2019. "Ambient Media Design as a Tool of Creation of New Communication Media," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 101-106, Springer.
- Tomáš Šula & Milan Banyár, 2019. "Implementation of Current Marketing Communication Tools into Practice in the Czech and Slovak Republic," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 107-112, Springer.
- Pavel Horňák, 2019. "Quo Vadis Advertisement? Positives and Negatives of Current Ad," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 113-118, Springer.
- Rami Al-Khateeb, 2019. "European Class III Medical Devices: Strategic Considerations for Marketing in the Middle East," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 119-127, Springer.
- Radovan Bačík & Richard Fedorko & Jakub Horváth & Ján Mihál, 2019. "The Analysis of the Perceived Usefulness of Online Communication Tools When Searching for SMEs," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 131-136, Springer.
- Juho-Petteri Huhtala & Iiro Vaniala & Henrikki Tikkanen, 2019. "An Empirical Examination of Innovation Management System and Financial Performance," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 137-142, Springer.
- Tomasz L. Nawrocki & Danuta Szwajca, 2019. "Assessing Reputation of an Enterprise as a Socially Responsible Organization," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 143-150, Springer.
- Peter Štarchoň & Dagmar Weberová, 2019. "Spontaneous Brand Awareness and Consumer Attitudes to Brands in the Czech Republic and Slovakia," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 151-158, Springer.
- Athanasios Raptis & Odysseas Kopsidas & Labrini Motsia & Stefanos Polymenopoulos & Adamadia Simopoulou & Athanasios Gegkas & Charalampos Platis, 2019. "A Methodological Approach for Effective and Sustainable Strategic Planning in Independent Authorities: The Case of the Hellenic Ombudsman," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 159-168, Springer.
- Damianos P. Sakas & Dimitrios K. Nasiopoulos & Panagiotis Reklitis, 2019. "Modeling and Simulation of the Strategic Use of the Internet Forum Aiming at Business Success of High-Technology Companies," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 173-183, Springer.
- Apostolos S. Sarlis & Damianos P. Sakas & Panagiotis Reklitis, 2019. "Modeling the Strategy of Digital Communications," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 185-193, Springer.
- Ruben Molina & Joel Bonales, 2019. "Partial Least Square Modeling Measurement and Technology Evaluation of Exporting Companies," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 195-202, Springer.
- Fotis Kitsios & Maria Kamariotou & Vicky Manthou, 2019. "Hospital Information Systems Planning: Strategic IT Alignment in Healthcare," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 203-209, Springer.
- Aristomenis I. Syngelakis & Fotis Kitsios & Maria Kamariotou, 2019. "Work-Related Stress in Public Health Care: A Case Study in Greece During Economic Crisis," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 211-216, Springer.
- Damianos P. Sakas & Dimitrios K. Nasiopoulos & Panagiotis Reklitis, 2019. "Modeling and Simulation of the Strategic Use of Marketing in Search Engines for the Business Success of High Technology Companies," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 217-226, Springer.
- Damianos P. Sakas & Dimitrios K. Nasiopoulos & Panagiotis Reklitis, 2019. "Modeling and Simulation of the Strategic Use of Social Media Networks in Search Engines for the Business Success of High Technology Companies," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 227-236, Springer.
- Melpomeni Liakou & Odysseas Kosmas, 2019. "Modelling and Simulation of Pedestrian Behaviour on Museum Exhibition Spaces," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 247-253, Springer.
- Ioannis C. Drivas & Damianos P. Sakas & Panagiotis Reklitis, 2019. "Improving Website Usability and Traffic Based on Users Perceptions and Suggestions––A User-Centered Digital Marketing Approach," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 255-266, Springer.
- Yulia V. Taratukhina & Lyubov A. Tsyganova, 2019. "The Problems of Teaching and Learning in a Cross-Cultural Environment," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 267-275, Springer.
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