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Partial Least Square Modeling Measurement and Technology Evaluation of Exporting Companies

In: Strategic Innovative Marketing

Author

Listed:
  • Ruben Molina

    (Michoacan University of Saint Nicholas of Hidalgo)

  • Joel Bonales

    (Michoacan University of Saint Nicholas of Hidalgo)

Abstract

This work investigated the latent variables of 25 export companies located in Mexico, with its organization; objectives and problematic production could be known. This research paper was focused on the knowledge of technology latent variable. PLS is an efficient statistical technique that is highly suited for information systems research. In this regard, we present guidelines for the applying of PLS, as well as an explanation of the different steps implied for the assessment of the measurement model and the quality structural model. Finally, we present information systems models of quality in which we have put previous recommendations into effect.

Suggested Citation

  • Ruben Molina & Joel Bonales, 2019. "Partial Least Square Modeling Measurement and Technology Evaluation of Exporting Companies," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 195-202, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-16099-9_24
    DOI: 10.1007/978-3-030-16099-9_24
    as

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