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Consideration of Consumer Behaviour on Environmental Labelled Agrifood Products

In: Strategic Innovative Marketing

Author

Listed:
  • Matinio Tzitzira

    (Hellenic Open University)

  • Dimitris Aidonis

    (Technological Educational Institute of Central Macedonia)

  • Aggeliki Konstantoglou

    (Democritus University of Thrace)

  • Dimitris Folinas

    (Technological Educational Institute of Central Macedonia)

  • Thomas Fotiadis

    (Democritus University of Thrace)

Abstract

This paper explores the perception of Greek consumers about environmentally labelled agrifood products. A survey was carried out to assess the extent by which consumers are involved in specific environmental actions, demonstrating their environmental sensitivity. First, a bibliographic survey on environmental issues, environmental labelling, and the conditions for obtaining it, as well as the factors influencing the decisions of the “green” consumer, was carried out. Additionally, primary research was carried out using a questionnaire probing consumers from different regions of Greece on their perception of the significance and benefits of targeted products. The results of the survey were quite encouraging in terms of consumer environmental behaviour, while the environmental product statement, despite its limited application in Greece, appeared to be well known to consumers.

Suggested Citation

  • Matinio Tzitzira & Dimitris Aidonis & Aggeliki Konstantoglou & Dimitris Folinas & Thomas Fotiadis, 2019. "Consideration of Consumer Behaviour on Environmental Labelled Agrifood Products," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 35-41, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-16099-9_5
    DOI: 10.1007/978-3-030-16099-9_5
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