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Assessing Reputation of an Enterprise as a Socially Responsible Organization

In: Strategic Innovative Marketing

Author

Listed:
  • Tomasz L. Nawrocki

    (Institute of Economics and Informatics, Silesian University of Technology)

  • Danuta Szwajca

    (Institute of Economics and Informatics, Silesian University of Technology)

Abstract

In recent years, the reputation of an enterprise as a socially responsible organization has become increasingly important, which is related to the popularization of the corporate social responsibility principles and the idea of sustainable development. All stakeholder groups expect from business entities responsible decisions, ethical behaviour, as well as transparency and honesty in all dimensions and areas of their activity. This expectation creates also a need to evaluate and compare enterprises in terms of social activity level. Thus, the paper presents a proposal for the concept of enterprise’s social involvement assessment model, based on information disclosed in the companies’ interim reports.

Suggested Citation

  • Tomasz L. Nawrocki & Danuta Szwajca, 2019. "Assessing Reputation of an Enterprise as a Socially Responsible Organization," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 143-150, Springer.
  • Handle: RePEc:spr:prbchp:978-3-030-16099-9_19
    DOI: 10.1007/978-3-030-16099-9_19
    as

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