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Modeling and Simulation of the Strategic Use of Social Media Networks in Search Engines for the Business Success of High Technology Companies

In: Strategic Innovative Marketing

Author

Listed:
  • Damianos P. Sakas

    (University of Peloponnese)

  • Dimitrios K. Nasiopoulos

    (University of Peloponnese)

  • Panagiotis Reklitis

    (Technological Educational Institute of Central Greece)

Abstract

In this research paper, we will analyze how and why the integration of Social Media into the market and sales with the goal of the business success of IT companies is necessary. Nowadays, there is a substantial shift in power from the recent heavy industries that dominated the business of marketing, public relations, advertising, the media market (newspapers, magazines, radio stations, television, and advertising boards) to the users of the Internet who can communicate, update, control, compare, recommend, comment on products, services, and companies. We are informed by Social Media, which is also being updated by us.

Suggested Citation

  • Damianos P. Sakas & Dimitrios K. Nasiopoulos & Panagiotis Reklitis, 2019. "Modeling and Simulation of the Strategic Use of Social Media Networks in Search Engines for the Business Success of High Technology Companies," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 227-236, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-16099-9_28
    DOI: 10.1007/978-3-030-16099-9_28
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