IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-030-16099-9_7.html
   My bibliography  Save this book chapter

Public Policies and Benchmarking in Tourism as a Key to Success for Destinations

In: Strategic Innovative Marketing

Author

Listed:
  • Ruben Molina

    (Universidad Michoacana de San Nicolás de Hidalgo)

  • Melissa Ochoa

    (Universidad Michoacana de San Nicolás de Hidalgo)

  • Beatriz Ledesma

    (Universidad Michoacana de San Nicolás de Hidalgo)

Abstract

Tourism is an activity that is vitally important for countries because of the contributions to economies. This relevance, therefore, is reflected in the creation of public policies for the tourism sector and to achieve competitiveness in international tourism markets. Tourism has experienced continued growth and diversification and we can say is the fastest growing economic sectors in the world. Tourism is a complex sector that involves many different activities and this paper examines the importance of public policies and benchmarking in tourism and how to attract a major number of visitors based on what other destinations have made. This work analyses a theoretical view of the benchmarking for destinations and a view of public policies in tourism. Likewise, the paper presents a discussion about these theories and proposes a series of actions aimed to increase the number of international tourist to Mexico.

Suggested Citation

  • Ruben Molina & Melissa Ochoa & Beatriz Ledesma, 2019. "Public Policies and Benchmarking in Tourism as a Key to Success for Destinations," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 53-57, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-16099-9_7
    DOI: 10.1007/978-3-030-16099-9_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-030-16099-9_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.