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Ambient Media Design as a Tool of Creation of New Communication Media

In: Strategic Innovative Marketing

Author

Listed:
  • Tomáš Šula

    (Tomas Bata University in Zlín)

  • Milan Banyár

    (Tomas Bata University in Zlín)

Abstract

The article is devoted to the ambient media and possible controlled process of their creation in the environment of marketing communication. The definition of ambient media is stated and its importance is also described as well as the perception of the public. The author specifies parameters of the process of creation of ambient media, which is called ambient media design. The article defines the optimal process including parameters of idea, time, place, and budget. The processes of prototyping, pretesting and production are also mentioned. Everything described above is associated with people working in the fields of marketing communication, design, and associated fields.

Suggested Citation

  • Tomáš Šula & Milan Banyár, 2019. "Ambient Media Design as a Tool of Creation of New Communication Media," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 101-106, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-16099-9_13
    DOI: 10.1007/978-3-030-16099-9_13
    as

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