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Customer Relationship Management and Social Media in Greek Tourism

In: Strategic Innovative Marketing

Author

Listed:
  • D. Belias

    (Technological Educational Institute of Thessaly)

  • E. Velissariou

    (Technological Educational Institute of Thessaly)

  • D. Kyriakoy

    (Aristotle University of Thessaloniki)

  • L. Vasiliadis

    (T.E.I of Central)

  • C. Mantas

    (University of Leicester)

  • L. Sdrolias

    (Technological Educational Institute of Thessaly)

  • G. Aspridis

    (Technological Educational Institute of Thessaly)

  • A. Koustelios

    (University of Thessaly)

Abstract

It is important to investigate how managers and employees can build customer relationship management, well known as CRM, with their clients in the tourism sector through the use of social media which is the aim of this research. The research has concluded that an important insight for the Greek companies operating in the tourist sector so to link the CRM with social media so to use the social media as a point where the tourist company can retrieve important information. The research has revealed that there is a lack of research on this field. For this reason it is recommended that a future research will evaluate the best practices used.

Suggested Citation

  • D. Belias & E. Velissariou & D. Kyriakoy & L. Vasiliadis & C. Mantas & L. Sdrolias & G. Aspridis & A. Koustelios, 2019. "Customer Relationship Management and Social Media in Greek Tourism," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 59-65, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-16099-9_8
    DOI: 10.1007/978-3-030-16099-9_8
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    Keywords

    CRM; Greek tourism; Social media; ICT;
    All these keywords.

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