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Online Self-Disclosure Through Social Networking Sites Addiction: A Case Study of Pakistani University Students


  • Shamsa Kanwal

    (University of Science and Technology of China - School of Public Affairs, Hefei, People's Republic of China)

  • Abdul Hameed Pitafi

    (University of Science and Technology of China - School of Management, Hefei, People's Republic of China)

  • Sadia Akhtar

    (University of Science and Technology of China - School of Public Affairs, Hefei, People's Republic of China)

  • Muhammad Irfan

    (University of Science and Technology of China - School of Chemistry and Material Science, Hefei, People's Republic of China)


Social networking sites provide a virtual platform for socialization, interaction, and entertainment. The overuse of social networking sites has become a global phenomenon, especially among young generations. The purpose of this study is to investigate the addiction elements of social networking sites and the impact of such an addiction on online self-disclosure. Additionally, the moderation effect of openness and extraversion was also analysed. Data from university students in Pakistan was gathered online using the Google survey application. In total 290 samples were gathered and examined. SPSS and AMOS software programmes were used to analyse data. Findings confirmed that young generations tend to have greater online self-disclosure due to social networking sites addiction. Both moderation results also showed a significant relationship between social networking sites addiction and online self-disclosure. The results of the current study are also used as a guideline for making policies related to social networking sites addiction.

Suggested Citation

  • Shamsa Kanwal & Abdul Hameed Pitafi & Sadia Akhtar & Muhammad Irfan, 2019. "Online Self-Disclosure Through Social Networking Sites Addiction: A Case Study of Pakistani University Students," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage:, vol. 17(1-B), pages 187-208.
  • Handle: RePEc:zna:indecs:v:17:y:2019:i:1-b:p:187-208

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    References listed on IDEAS

    1. Abdul Hameed Pitafi & Shamsa Kanwal & Sadia Akhtar & Muhammad Irfan, 2018. "Investigating the employee work performance in task interdependence and ESM environment," International Journal of Information Systems and Change Management, Inderscience Enterprises Ltd, vol. 10(3), pages 266-292.
    2. Filieri, Raffaele & Alguezaui, Salma & McLeay, Fraser, 2015. "Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth," Tourism Management, Elsevier, vol. 51(C), pages 174-185.
    3. Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
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    Cited by:

    1. Ashraf Sharif & Saira Hanif Soroya & Shakil Ahmad & Khalid Mahmood, 2021. "Antecedents of Self-Disclosure on Social Networking Sites (SNSs): A Study of Facebook Users," Sustainability, MDPI, vol. 13(3), pages 1-21, January.
    2. Han Lai & Abdul Hameed Pitafi & Noman Hasany & Tahir Islam, 2021. "Enhancing Employee Agility Through Information Technology Competency: An Empirical Study of China," SAGE Open, , vol. 11(2), pages 21582440211, April.
    3. Pitafi, Abdul Hameed & Rasheed, Muhammad Imran & Kanwal, Shamsa & Ren, Minglun, 2020. "Employee agility and enterprise social media: The Role of IT proficiency and work expertise," Technology in Society, Elsevier, vol. 63(C).

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    More about this item


    entertainment; socialization; student; Pakistan; social networking;
    All these keywords.

    JEL classification:

    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation


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