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Interpretation of Public Feedback to Transportation Policy: A Qualitative Perspective

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Listed:
  • Anjala S. Krishen
  • Robyn L. Raschke
  • Pushkin Kachroo
  • Michael Mejza
  • Alauddin Khan

Abstract

Due to inadequate funding for road maintenance and expansion, many state governments are exploring the implementation of a vehicle‐miles‐traveled (VMT) policy. Such a policy requires adequate communication to the public that not only informs but also communicates the issues of concern to the constituents. As part of this communication, the Nevada Department of Transportation began by conducting workshops, while local newspapers allowed Internet‐based response to the basic idea of this tax. Our article takes the qualitative data obtained from these multiple sources and analyzes it via a two‐pronged qualitative methodology. First, we ascertain common profiles through iterative coding, and then we use concept maps to delve into the relationships between themes within these segments. Our findings indicate that by using qualitative segmentation followed by concept mapping of open‐ended customer data, public policy officials can find genres or issues of interest to large segments and address those in communication endeavors.

Suggested Citation

  • Anjala S. Krishen & Robyn L. Raschke & Pushkin Kachroo & Michael Mejza & Alauddin Khan, 2014. "Interpretation of Public Feedback to Transportation Policy: A Qualitative Perspective," Transportation Journal, John Wiley & Sons, vol. 53(1), pages 26-43, January.
    • Handle: RePEc:wly:transj:v:53:y:2014:i:1:p:26-43
    DOI: 10.5325/transportationj.53.1.0026
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    References listed on IDEAS

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    1. Spiggle, Susan, 1994. "Analysis and Interpretation of Qualitative Data in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 491-503, December.
    2. Sara Binzer Hobolt & Robert Klemmemsen, 2005. "Responsive Government? Public Opinion and Government Policy Preferences in Britain and Denmark," Political Studies, Political Studies Association, vol. 53, pages 379-402, June.
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    4. Sara Binzer Hobolt & Robert Klemmemsen, 2005. "Responsive Government? Public Opinion and Government Policy Preferences in Britain and Denmark," Political Studies, Political Studies Association, vol. 53(2), pages 379-402, June.
    5. Anjala Krishen & Robyn Raschke & Michael Mejza, 2010. "Guidelines for Shaping Perceptions of Fairness of Transportation Infrastructure Policies: The Case of a Vehicle Mileage Tax," Transportation Journal, John Wiley & Sons, vol. 49(3), pages 24-38, June.
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    Cited by:

    1. Kihyun Kwon, 2025. "Factors influencing household VMT considering differences between ICE and electric vehicles," Transportation Journal, John Wiley & Sons, vol. 64(1), January.
    2. Terry L. Esper & Simone T. Peinkofer, 2017. "Consumer‐Based Supply Chain Management Performance Research: A Structured Literature Review," Transportation Journal, John Wiley & Sons, vol. 56(4), pages 395-428, October.

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