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The impact of Corporate Social Responsibility on Corporate Image: Evidence of budget airlines in Europe

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  • Dalia Streimikiene
  • Kristina Lasickaite
  • Marinko Skare
  • Grigorios Kyriakopoulos
  • Rimantas Dapkus
  • Pham Anh Duc

Abstract

There is growing scientific debate on the impact of Corporate Social Responsibility (CSR) or Corporate Hypocrisy (CH) on Corporate Reputation (CR). The aim of the study is to analyse the influence of CSR on CR based on literature review and results of conducted empirical studies and to test this relationship in growing budget airlines sector. Environmental responsibility of airlines was highlighted in this study. The empirical study conducted in Lithuania employed quantitative survey. And 400 adults were surveyed. The results indicated that CSR and CR in the budget airline sector are important for the Lithuanian customers. However, the study did not find the link between agreeing to pay a higher price for flight operated by socially responsible companies and the importance of airlines' CR in making a purchase decision. There was also no link found between the more frequent choice of flights operated by airlines conducting CSR activities and the importance of the airlines' CR in the purchasing decision. The relationship between airlines ‘past actions that determine their CR and the predictability of airlines' future actions were also found to be weak.

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  • Dalia Streimikiene & Kristina Lasickaite & Marinko Skare & Grigorios Kyriakopoulos & Rimantas Dapkus & Pham Anh Duc, 2021. "The impact of Corporate Social Responsibility on Corporate Image: Evidence of budget airlines in Europe," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 925-935, March.
    • Handle: RePEc:wly:corsem:v:28:y:2021:i:2:p:925-935
    DOI: 10.1002/csr.2099
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    Cited by:

    1. Magazzino, Cosimo & Mele, Marco & Schneider, Nicolas, 2022. "A new artificial neural networks algorithm to analyze the nexus among logistics performance, energy demand, and environmental degradation," Structural Change and Economic Dynamics, Elsevier, vol. 60(C), pages 315-328.
    2. Sung-Eun Kang & Choong-Ki Lee & Young-Joo Moon & Yae-Na Park & Courtney Suess, 2021. "Impact of CSR on Organizational Behavior during a Pandemic: Highlighting Public Health and Safety in the Airline Industry," Sustainability, MDPI, vol. 13(17), pages 1-17, August.
    3. Skare, Marinko & Porada-Rochoń, Małgorzata, 2022. "Technology and social equality in the United States," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
    4. Jonghun Sun & Young Woo Sohn, 2021. "The Influence of Dual Missions on Employees’ Meaning of Work and Turnover Intention in Social Enterprises," Sustainability, MDPI, vol. 13(14), pages 1-14, July.

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