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The involvement of telecommunication industry in the road to corporate sustainability and corporate social responsibility commitment

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  • Tsitaire Jean Arrive
  • Mei Feng
  • Yafen Yan
  • Samwel Macharia Chege

Abstract

The study analyzes the importance of corporate social responsibility (CSR) for corporate sustainability through business image risk, taking into consideration the stakeholders and corporate image and reputation under different management of CSR commitment of Chinese telecommunication industry. From 154 respondents selected from Chaoyang and Haidian, two of the largest district in Beijing, China, in a survey, the study relied on company's internal and external CSR practices as the framework. The results proved that the presence of CSR practices in relation to business strategies had a significant impact on business image revalorization with employees and customers. It also found that adherence of CSR creates an internal dynamic to the company's internal image and as a strategy makes it possible to provide a positive image towards the customers' external image. This paper has implications for various audiences such as employees and customers and can help businesses better understand the significance of adopting constructive CSR initiatives.

Suggested Citation

  • Tsitaire Jean Arrive & Mei Feng & Yafen Yan & Samwel Macharia Chege, 2019. "The involvement of telecommunication industry in the road to corporate sustainability and corporate social responsibility commitment," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 152-158, January.
    • Handle: RePEc:wly:corsem:v:26:y:2019:i:1:p:152-158
    DOI: 10.1002/csr.1667
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    References listed on IDEAS

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    Cited by:

    1. Emilio Abad-Segura & Francisco Joaquín Cortés-García & Luis J. Belmonte-Ureña, 2019. "The Sustainable Approach to Corporate Social Responsibility: A Global Analysis and Future Trends," Sustainability, MDPI, vol. 11(19), pages 1-24, September.
    2. repec:thr:techub:10031:y:2022:i:1:p:522-552 is not listed on IDEAS
    3. Kraus, Sascha & Rehman, Shafique Ur & García, F. Javier Sendra, 2020. "Corporate social responsibility and environmental performance: The mediating role of environmental strategy and green innovation," Technological Forecasting and Social Change, Elsevier, vol. 160(C).
    4. Cláudia Sousa Silva & José Magano & Ana Matos & Teresa Nogueira, 2021. "Sustainable Quality Management Systems in the Current Paradigm: The Role of Leadership," Sustainability, MDPI, vol. 13(4), pages 1-21, February.
    5. Yan lI, 2022. "Corporate Social Responsibility of Chinese Manufacturing Companies' effect on Green Business Strategy, Innovation and Performance," Technium Social Sciences Journal, Technium Science, vol. 31(1), pages 522-552, May.
    6. Shafique Ur Rehman & Stefano Bresciani & Dorra Yahiaoui & Elisa Giacosa, 2022. "Environmental sustainability orientation and corporate social responsibility influence on environmental performance of small and medium enterprises: The mediating effect of green capability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(6), pages 1954-1967, November.
    7. Mounia Boulhaga & Abdelfettah Bouri & Ahmed A. Elamer & Bassam A. Ibrahim, 2023. "Environmental, social and governance ratings and firm performance: The moderating role of internal control quality," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(1), pages 134-145, January.
    8. Silvia Ferramosca & Roberto Verona, 2020. "Framing the evolution of corporate social responsibility as a discipline (1973–2018): A large‐scale scientometric analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 178-203, January.
    9. Gutama Kusse Getele & Tieke Li & Tsitaire Jean Arrive, 2020. "Corporate culture in small and medium enterprises: Application of corporate social responsibility theory," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 897-908, March.

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